Shinsegae Department Store Launches 'Shinsegae Mom & Baby Box' Featuring Carefully Selected Newborn Products

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Shinsegae Department Store announced on the 26th that it will launch three types of 'Shinsegae Mom & Baby Boxes' in collaboration with baby clothing brands.

The Shinsegae Mom & Baby Box is a gift package carefully curated by Shinsegae Department Store featuring newborn products from the baby clothing brands 'Absorba' and 'Etoile.' It will be sold exclusively on the SSG.com Shinsegae Department Store mall during the year-end season.

'Absorba X Shinsegae Mom & Baby Box'
Photo by Shinsegae Department Store

First, the 'Absorba X Shinsegae Mom & Baby Box' (1 type) contains seven essential newborn items. It offers a baby goods set at an affordable price, including a ‘corn injection rattle set’ made from corn instead of plastic, a bonnet suit, a newborn ‘all-in-one cleanser,’ and a comfort doll.

The 'Etoile X Shinsegae Mom & Baby Box' is prepared in two types. One is an 8-item set selected with the most popular products such as swaddles, teethers, sock pillows, newborn jackets, and waterproof pads, and the other is a 9-item set that additionally includes a blanket product.

The package box is sturdily made to be reused later as a multipurpose storage box for toys, diapers, and more. The outer surface of the box features characters and illustrations from Little Shinsegae, Shinsegae Department Store’s specialized kids and baby section, creating a warm and luxurious interior effect.

A Shinsegae Department Store official said, “We are launching the first-ever online-exclusive Mom & Baby Box, which is stylish and practical, just in time for the year-end season, a perfect time to express your feelings through gifts. It will be an ideal gift for expectant parents preparing for their first meeting with their child.”

This content was produced with the assistance of AI translation services.