Hyundai Motor Brand Value $20.4 Billion, Ranked 32nd... Up Three Places from Last Year

Hyundai Motor Company announced on the 21st that it ranked 32nd overall in the 2023 Global 100 Brands announced by the global brand consulting firm Interbrand. The brand value was estimated at $20.4 billion.

In the same survey last year, the brand value was $17.3 billion, ranking 35th overall, showing an increase in both value and ranking within one year. Hyundai Motor first entered the top 100 brands in 2005. Since then, its ranking has risen by 52 places, and its brand value has increased by $16.9 billion.

Hyundai Motor Company Headquarters Building in Yangjae-dong, Seoul [Photo by Hyundai Motor Group]

Interbrand evaluated that "Hyundai has made significant progress in realizing the brand’s vision through eco-friendly products and innovative technologies, leaving a deep impression with sincere communication on humanity’s core values such as sustainability."

Interbrand’s Global 100 Brands are calculated by comprehensively considering financial status and marketing aspects to evaluate the present value of future expected earnings generated by each brand. Jang Jae-hoon, President of Hyundai Motor Company, said, "We are dedicated to finding various solutions to lead the paradigm of future mobility in a rapidly changing industrial environment," adding, "Our efforts include our commitment to fulfilling our responsibility for a better future for all humanity."

This content was produced with the assistance of AI translation services.