Seven Eleven sells 40,000 bottles of 'Henri Matisse Allanscott Sauvignon Blanc'

Initial Stock Nearly Sold Out Just 3 Weeks After Release

Convenience store 7-Eleven announced on the 21st that the cumulative sales of the fourth collaboration wine with 'Henri Matisse,' 'Henri Matisse Allanscott Sauvignon Blanc,' which was launched on the 1st, have surpassed 40,000 bottles in just three weeks.

Convenience store 7-Eleven launched the fourth collaboration wine with 'Henri Matisse' on the 1st, 'Henri Matisse Allanscott Sauvignon Blanc'
[Photo by 7-Eleven]

Henri Matisse Allanscott Sauvignon Blanc is a value-for-money wine featuring a package design that includes Henri Matisse's representative work 'Blue Nude' and a collaboration with the winery 'Allanscott.' 7-Eleven analyzed that the explosive response, mainly online, was driven by the fact that customers can enjoy white wine at a mid-10,000 KRW price range, along with ongoing on-site discount benefits contributing to these sales.

7-Eleven expects that the initially anticipated one-month supply will be sold out within this week and has started securing a second batch. A 7-Eleven representative said, "Henri Matisse Allanscott Sauvignon Blanc is a product developed as the ultimate value-for-money wine that satisfies everyone with price, taste, and design amid the high inflation era," adding, "Continuous popularity is expected going forward."

This content was produced with the assistance of AI translation services.