Jung Kwan Jang Model Park Eun Bin Meets Taiwanese Fans After 7 Years

'Jeonggwanjang, the Foundation of Immunity' Brand Event Held
'K-Hongsam' Popular Locally for Immunity Management

On the 21st, Jeonggwanjang announced that actress Park Eun-bin, who serves as the company's model, visited Taiwan for the first time in seven years to hold the 'Jeonggwanjang, the Foundation of Immunity' brand event.

Jung Kwan Jang model actress Park Eun-bin is participating in the 'Fundamentals of Immunity' event held in Taiwan and posing for a commemorative photo.
[Photo by Jung Kwan Jang]

At this event, Park Eun-bin introduced that she manages her health with Jeonggwanjang's 'Hongsamjeong Everytime' while balancing the filming of the recently popular drama 'Diva of the Deserted Island' and many other activities. She also conducted interviews with major Taiwanese media, held a fan signing event, and took photos with fans, creating happy memories.

Jeonggwanjang's 'Goryeo Samjeong Everytime Yo (柚)', launched last month in Taiwan, is gaining popularity locally. This product is designed for women in their 20s and 30s and combines Hongsamjeong Everytime with grapefruit, a favorite fruit among locals.

According to a survey by the global market research firm Euromonitor, the size of the Taiwanese health food market was 92.4 billion TWD (approximately 3.76 trillion KRW) as of last year, marking a 4.4% increase compared to the previous year. The market size is expected to surpass 100 billion TWD (approximately 4.067 trillion KRW) in 2024. Recently, 39% of consumers of health functional foods are aged 25 to 40, indicating an increase in young consumers.

A representative from KGC Ginseng Corporation stated, "To repay the high interest in the recently launched Goryeo Samjeong Everytime Yo (柚), we planned a fan signing event with actress Park Eun-bin," adding, "We will continue to release locally tailored products and strengthen marketing strategies to promote K-Ginseng."

This content was produced with the assistance of AI translation services.