Lotte Chilsung Captures Gyeonggyo Myeongseungcheop by Geomjae Jeong Seon in Wine

Incorporating Labels of Paintings from 'Gyeonggyo Myeongseungjeop' in Kansong Museum Collection
A Poetry and Painting Album Reflecting the Long-Lasting Friendship of Gyeomjae Jeong Seon and Sacheon Lee Byeong-yeon

Lotte Chilsung Beverage's longest-running domestic wine brand, 'Majuang,' has introduced the art wine '2023 Majuang Gansong Edition,' featuring artworks from the Gansong Museum on its wine labels.

According to Lotte Chilsung Beverage on the 21st, this product is a premium wine that uses three paintings from Treasure No. 1950, "Gyeonggyo Myeongseungjeop (京郊名勝帖)," owned by the Gansong Museum, on its labels: 'Majuang Lalang de Pomerol,' 'Majuang Nuit Saint Georges,' and 'Majuang Meursault.'

Gyeonggyo Myeongseungjeop is an album of true-view landscape and figure paintings depicting famous scenic spots around Seoul and the Han River, created by the Joseon Dynasty's greatest painter, Gyeomjae Jeong Seon (謙齋 鄭敾, 1676?1759), at the peak of his mastery. It was designated as a Treasure in 2017. In the past, the Han River near Seoul was called 'Gyeonggang (京江),' and during the late Joseon period, the stretch from Gwangjin to Yanghwajin was generally referred to as Gyeonggang. Gyeonggyo Myeongseungjeop contains about 30 paintings of the Han River and surrounding scenic spots, starting near present-day Yangsu-ri and extending to Haengju Fortress. When Jeong Seon was 64 years old in 1740, he was appointed magistrate of Yangcheon, and his longtime friend Sacheon Lee Byeong-yeon (?川 李秉淵, 1671?1751) proposed that he write poems while Jeong Seon painted pictures to create an album together. The result was Gyeonggyo Myeongseungjeop.

A representative from Lotte Chilsung Beverage explained, "Since Gyeonggyo Myeongseungjeop is a poetry and painting album that contains the deep and long-lasting friendship between Gyeomjae Jeong Seon and Lee Byeong-yeon, we planned this collaborative product with the hope that Majuang will be with everyone in every moment of life’s enjoyment, just like the two masters sharing their friendship."

Majuang Lalang de Pomerol features the label 'Mokmyeokjodon,' depicting the sunrise spectacle over Namsan, and is characterized by the complex tannins of Merlot grapes grown in well-drained gravel soils. Majuang Nuit Saint Georges uses the label 'Apgujeong,' which portrays the villa of Han Myeong-hoe, the most powerful figure from King Sejo’s to King Seongjong’s reigns, and is made exclusively from Pinot Noir grapes from vines over 70 years old, offering red fruit aromas and a smooth texture. Majuang Meursault, with the label 'Songpajin' depicting the summer scenery of Songpa Ferry, is distinguished by the deep aroma, texture, acidity, and minerality of Chardonnay.

Lotte Chilsung and the Gansong Art and Culture Foundation signed a business agreement last year and have been focusing on promoting the value of Korean artworks by releasing various art wines based on the artworks owned by the Gansong Museum. The Gansong Art and Culture Foundation was established in 2013 to conduct in-depth research and systematic preservation of Korea’s ancient art. Following the will of Gansong Jeon Hyeongpil, who collected and preserved Korean cultural assets during the Japanese colonial period to inherit cultural traditions, the foundation aims to research and develop Korean culture, widely promote its excellence and true meaning, foster pride in Korean history and culture, and contribute to cultural development and prosperity.

The three premium wines released this time are available as a set consisting of one bottle of Majuang Lalang de Pomerol and two bottles of Majuang Nuit Saint Georges and Majuang Meursault. They are limited to 600 bottles and 300 sets respectively and can be purchased at Lotte Department Store, Hyundai Department Store, and Obinomio, among others.

This content was produced with the assistance of AI translation services.