Samjin Fish Cake Launches Another 'Fish Jerky Snack'... Premium High-Protein Snack 'Grab a Bite Kkaebasak Chip'

Samjin Fish Cake, celebrating its 70th anniversary this year, has launched a premium high-protein snack that captures both taste and nutrition: ‘Grab a Bite Kkaebasak Chip’.

Recently, among the MZ generation, a new term ‘health digging’ has emerged, reflecting the growing number of consumers deeply invested in health management.

In response to this trend, the food industry is releasing a variety of protein products. Beyond traditional foods like chicken breast and eggs, the range now includes protein drinks and protein snacks that can be enjoyed lightly.

Reflecting these industry trends, Samjin Fish Cake has introduced the high-protein fish cake snack ‘Grab a Bite Kkaebasak Chip,’ which allows consumers to enjoy delicious health benefits anytime, anywhere.

Samjin Fish Cake’s ‘Grab a Bite Kkaebasak Chip’ is a follow-up product to the ‘Grab a Bite Basak Chip’ launched last July. It is a fish cake chip snack embedded with black sesame seeds, offering a richer savory flavor.

While the ‘Grab a Bite Basak Chip’ focused on the deep, mild flavor of fish cake chips with a faithful basic taste, the new ‘Grab a Bite Kkaebasak Chip’ adds black sesame seeds to provide a nutty flavor along with the popping texture of sesame seeds in the mouth.

The new ‘Grab a Bite Kkaebasak Chip’ is based on Samjin Fish Cake’s golden ratio fish paste dough, containing over 82% fish meat, allowing for a richer and more savory taste. It is fried at high temperatures using corn germ oil with a high smoke point, preserving the crispy texture unique to fish cake chips.

Notably, it contains 9% of the daily nutritional value of protein, making it an excellent nutritious snack for children, and it pairs well with beer, making it a great simple appetizer.

Image of Samjin Fish Cake's new product 'Grab a Bite Kkaebasak Chip'.

This new product is available for purchase at Samjin Fish Cake’s official online mall and nationwide direct stores. To celebrate the launch, the official online mall offers a 7% reward points benefit for about a month until the 13th of the following month when purchasing ‘Grab a Bite Kkaebasak Chip’.

Kim Taesung, Head of Samjin Fish Cake’s CX Division, said, “As more consumers prioritize health, we have launched a product that combines both taste and nutrition,” adding, “We will continue to introduce various premium protein snacks to offer the joy of healthy gourmet experiences.”

Samjin Fish Cake is making strides toward the ‘globalization of fish cake,’ ranking in the top 10 popular Korean foods in the U.S. on the online sales platform Amazon. Additionally, in March, it was selected as the number one brand in the seafood processed food category for three consecutive years in the 25th Korea Brand Power Index (K-BPI) survey.

This content was produced with the assistance of AI translation services.