KPGA Korean Tour Final Round 'LG Signature Players Championship' Opens

From the 9th to the 12th... Total Prize Money of 1.3 Billion Won

LG Electronics is hosting the Korea Professional Golfers' Association (KPGA) tournament, the 'LG SIGNATURE Players Championship,' from the 9th to the 12th at Seowon Valley Country Club in Paju, Gyeonggi Province. The total prize money amounts to 1.3 billion KRW, including the winner's prize of 260 million KRW.

The LG SIGNATURE Players Championship is the final event of the 2023 KPGA Korean Tour season, featuring about 70 top-ranked players. Since 2020, LG Electronics has been holding this tournament to promote the differentiated value of its ultra-premium home appliance brand, LG SIGNATURE, and to expand touchpoints with premium consumers.

This year, LG Electronics will showcase the world's first wireless OLED TV and the world's largest OLED TV, the 97-inch 'LG SIGNATURE OLED M,' in the gallery lounge. Additionally, a new concept portable screen, the 'LG StanbyME Go,' will be available for gallery visitors who want to enjoy the tournament broadcast in a comfortable atmosphere.

LG Electronics plans to donate all proceeds, including ticket sales and fundraising, to neighbors in need and the local community. Players who achieve a hole-in-one on the par-3 holes 2, 8, and 17 will be awarded a 77-inch LG OLED TV.

Soojin Jung, Vice President and Head of Brand Communication at LG Electronics Korea Sales Division, said, "We will experience together with many customers the 'challenge beyond greatness' presented by the LG SIGNATURE brand. We will continue customer-centric and differentiated marketing activities to promote and expand these values."

This content was produced with the assistance of AI translation services.