"No Animal Ingredients" No Brand Launches Pizza, Dumplings, and Ice Cream Made Only with Plant-Based Ingredients

No Brand's First Plant-Based Food... 0% Animal Ingredients
No Brand Debuted in 2015, Expanding into Dining and Desserts
Entering Future Food Market with Plant-Based Product Launch

No Brand, Emart's representative private label (PL), announced on the 8th that it has launched and started selling pizza, dumplings, and ice cream made solely from plant-based ingredients. This is the first time No Brand has introduced plant-based foods, which are considered future food sources.

No Brand, pizza, dumplings, and ice cream made only with plant-based ingredients
[Photo by Emart].

The 'Vege Pizza' introduced by No Brand contains no animal-based ingredients, including cheese. From the dough, it uses 'Lenergy flour,' an alternative flour made from 'brewer's spent grain,' a byproduct of beer. Lenergy flour helps reduce carbon emissions and water usage compared to regular flour. It is eco-friendly and nutritionally superior, containing twice the protein and 20 times the dietary fiber of regular flour.

Although it does not use cheese, the Vege Pizza features rich vegetable toppings such as tomato sauce, mushrooms, zucchini, paprika, and broccoli to deliver authentic pizza flavor. Each Vege Pizza weighs 318g. Its price is similar to existing No Brand frozen pizzas, offering good cost-effectiveness.

No Brand also released two types of meat-free 'No Brand Vege Gyoza.' The 'Vege Gyoza Vegetable' is made entirely from vegetables such as tofu, glass noodles, green onions, chives, carrots, garlic, ginger, and shiitake mushrooms. Without meat, the dumplings are filled with vegetable ingredients, resulting in a crunchier texture. The 'Vege Gyoza Kimchi' combines kimchi and vegetables to create a non-soggy, chewy texture. No Brand Vege Gyoza is sold in 630g packages priced in the 4,000 KRW range, about 35% cheaper than other plant-based dumplings on the market.

No Brand also introduced three 'plant-based' ice cream products that exclude animal ingredients such as milk. The 'Plant-Based Mango Gelato' and 'Plant-Based Vanilla Gelato' contain no milk. Soy milk and coconut oil replace milk to create a chewy gelato texture. Each 414ml container is priced in the high 5,000 KRW range, over 10% cheaper than similar products on the market. The 'Plant-Based Lemon Sorbet' contains no dairy fat ingredients.

Since its debut in 2015, No Brand currently operates about 1,500 products. Starting with potato chips in 2015, No Brand focused on essential foods and daily necessities such as ramen and bottled water in 2016. In 2017, it expanded into affordable dining menus with items like chili shrimp and charcoal-grilled teriyaki chicken skewers. In the 2020s, it entered the dessert category with products like Belgian waffles, egg tarts, and chamomile honey tea.

No Brand stated, "By launching plant-based food products this time, we have expanded our product range to alternative foods," and added, "We will continue to identify the increasingly diverse needs of customers and introduce new products that embody No Brand’s identity of 'excellent quality and cost-effectiveness simultaneously.'"

This content was produced with the assistance of AI translation services.