"Package Sales Soar"... Hana Tour Achieves Post-COVID Record High (Comprehensive)
Operating Profit of 13.2 Billion KRW, Turned to Black Compared to Previous Year
Highest Quarterly Figure Since Q1 2018
Sales Also Reach Maximum of 126.7 Billion KRW Since 2019
Hana Tour achieved remarkable performance for the first time since COVID-19, leveraging the increasing demand for its core overseas travel packages and the competitiveness of its differentiated products.
Hana Tour announced on the 7th that its consolidated operating profit for the third quarter of this year was 13.2 billion KRW, turning profitable compared to an operating loss of 21.8 billion KRW in the same period last year. This is the highest quarterly performance since the first quarter of 2018, continuing a profit trend for three consecutive quarters this year. During the same period, sales also reached 126.7 billion KRW, up 238.35% year-on-year, achieving the highest quarterly performance since COVID-19.
The third quarter, which includes summer vacation and the Chuseok holiday, is traditionally considered the peak season in the travel industry. During this period, the number of package travelers sent out by Hana Tour was 360,000, a 31% increase compared to the previous quarter (270,000). Additionally, the mid- to high-priced package "Hana Pack 2.0," which is self-structured to focus solely on travel by excluding group shopping and optional tours, accounted for 37% of sales based on cumulative customer numbers, showing a growth of 30 percentage points from 7% in the same period of 2019 before the COVID-19 outbreak.
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A Hana Tour official stated, "The recent clear increase in overseas travel demand and the expanded sales proportion of mid- to high-priced packages centered on Hana Pack 2.0 significantly improved third-quarter results. We expect the fourth-quarter booking trend to be even better than the third quarter, with overseas travel demand in October increasing by 15% compared to September."
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