MZ "I Will Live a Godly Life"... A Nonstop Day of Job Preparation, Exercise, and Financial Management
Higher 'Gat-saeng' Awareness Rate Among Younger Generations
More than half of adults showed a high interest in the so-called 'Gotseng.' The younger the age group, the stronger this tendency was found to be.
'Gotseng' is a newly coined term combining 'God,' meaning 신(God), and 'Saeng(生),' meaning life, referring to living diligently and sincerely every day while achieving small goals in daily life.
Analysis suggests that the background behind the emergence and popularity of the term 'Gotseng' lies in the anxiety and pressure experienced by young people. Amid endless competition and constant comparison, with the standards of success becoming excessively high, setting and achieving small goals allows individuals to feel a sense of accomplishment and self-satisfaction.
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On the 7th, the Korea Broadcast Advertising Corporation (KOBACO) announced that in a survey of 2,000 people nationwide aged 20 to 59, 50.5% were aware of the newly coined term 'Gotseng,' and 42% responded that they would prioritize self-development to live a 'Gotseng' life.
Looking at the recognition rate of the concept of 'Gotseng' by age group, it was ▲20s (79.5%) ▲30s (59.9%) ▲40s (43.1%) ▲50s (27.5%) in order.
When asked what should be practiced to live a 'Gotseng' life, 41.6% of respondents ranked '(self-development such as financial technology and work-related study)' as their top 1 to 3 priorities.
Other responses included ▲financial technology (37.3%) ▲regular exercise (37.2%) ▲maintaining healthy eating habits (28.8%) in that order.
Regarding the willingness to spend or invest money to practice 'Gotseng,' 72.9% of all respondents answered 'yes.' It was found that women have a higher willingness to spend than men.
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The survey was conducted by KOBACO to support advertising marketing for small and medium-sized enterprises, using an online survey method with a structured questionnaire from the 5th to the 10th of last month. The sampling error is ±2.2 percentage points (p) at a 95% confidence level.
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