Daechi-dong, Ranked No.1 in Academy Density, Also Dominates Card Sales

Combined Sales of Seoul's 2nd to 9th Largest Academy Districts Account for Only 27% of Daechi 1-dong's Revenue

[Image source=Yonhap News]

Among the card merchants in Daechi-dong, Gangnam-gu, Seoul, 62% are related to academy businesses. It is the area with the highest concentration of academies nationwide, overwhelmingly surpassing the sales of other academy-dense areas.

On the 6th, BC Card announced that it obtained these results through its own merchant survey. First, the BC Card Data Business Division separately classified the areas where merchants could be established in 426 administrative neighborhoods within Seoul as of September this year. Then, all merchants within each administrative neighborhood were reclassified by industry, and the industry concentration per standard area (100㎡) was calculated.

As a result, Daechi 1-dong showed the highest academy concentration at 6.18%. This means that 61.8% of the total area where merchants can operate in Daechi-dong are academy-related merchants. This was followed by Mok 5-dong (47.9%), Junggye 1-dong (42.7%), Daechi 4-dong (40.1%), and Myeongil 2-dong (36.0%).

Already recording 61.3% in 2020, the academy industry concentration in Daechi 1-dong has increased by an average of 0.3% annually. Daechi 4-dong’s annual growth rate reached 3.4%.

Meanwhile, sales in Daechi 1-dong overwhelmingly surpassed those in other areas. When considering the sales per 100㎡ in Daechi 1-dong as 100, the sales of the top 9 other academy-concentrated administrative neighborhoods were only 27.

Provided by BC Card

Also, the higher the academy industry concentration in areas like Daechi 1-dong, the greater the consumption in bakery businesses. The average sales per transaction in the bakery industry in Daechi 1-dong was 15,626 KRW, which is 35.1% higher than the Seoul average sales. The average sales in the top 9 academy-concentrated areas outside Daechi-dong was also 11,344 KRW, 2.0% higher than the Seoul average. This is interpreted as the effect of people flocking to quickly and simply resolve their meals.

Oh Seong-su, Executive Director of BC Card, said, "It has been confirmed that students and parents who spend most of their time in academy areas prefer consumption in industries where they can eat conveniently," adding, "We will continue to provide various analytical content based on consumption data-driven commercial district analysis to help prospective entrepreneurs and self-employed individuals succeed."

This content was produced with the assistance of AI translation services.