Holding the Direction Key for Sales and Marketing Experts to Drive Innovation
'Daejeon Outlet Responsibility Recovery' President Kim Hyung-jong Appointed as Advisor
Han Kwang-young Named CEO of Hyundai Home Shopping

Hyundai Department Store has appointed marketing and sales expert President Jeong Ji-young as its new CEO. Kim Hyung-jong, who was assigned last year to handle the aftermath of the fire incident at Hyundai Premium Outlet Daejeon instead of being replaced, will complete his four-year term and move to an advisory position.


Jiyoung Jeong, the new CEO (President) of Hyundai Department Store [Photo by Hyundai Department Store Group].

Jiyoung Jeong, the new CEO (President) of Hyundai Department Store [Photo by Hyundai Department Store Group].

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On the 2nd, Hyundai Department Store Group announced its regular executive appointments effective January 1, 2024, including one president, one vice president, 17 promotions, and 23 transfers, totaling 40 personnel changes. The scale of the appointments was reduced compared to last year, considering the difficult economic conditions both domestically and internationally.


Although the group’s personnel policy emphasizes "innovation within stability," Hyundai Department Store chose to implement changes starting from the top leadership to the head of the core merchandise division. Jeong Ji-young, appointed as CEO of Hyundai Department Store, was born in 1963, graduated from Korea University with a degree in Business Administration, and joined Hyundai Department Store in 1991. He has held positions such as Sales Strategy Manager, Ulsan Store Manager, and Head of Sales Strategy Office, and this year served as Vice President and Head of Sales Headquarters and Sales Strategy Office. Known as a sales and marketing expert with a progressive style, he is recognized for his dynamic approach. The head of the "flower of department stores," the merchandise division, also changed. Kim Bong-jin, Head of Overseas Luxury Business Division, was promoted to Executive Director and appointed as Head of the Merchandise Division. Hyundai Department Store plans to overcome the department store crisis caused by deteriorating consumer sentiment by emphasizing "smart leaders who make quick and rational decisions."


Hyundai Home Shopping has appointed Vice President Han Kwang-young as its new CEO. Born in 1966, Han graduated from Hanyang University with a degree in Business Administration and joined Hyundai Department Store in 1991. He has served as General Manager of Hyundai Home Shopping’s H Mall Business Division (Senior Managing Director) and Head of the Lifestyle Business Division, and this year served as Executive Director and Head of Sales Headquarters at Hyundai Home Shopping. Hyundai L&C also appointed Executive Director Jeong Baek-jae as its new CEO.


Hwang Kwang-young, CEO (Vice President) of Hyundai Home Shopping <br>[Photo by Hyundai Department Store Group].

Hwang Kwang-young, CEO (Vice President) of Hyundai Home Shopping
[Photo by Hyundai Department Store Group].

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Jung Baek-jae, CEO (Executive Director) of Hyundai L&C [Photo by Hyundai Department Store Group].

Jung Baek-jae, CEO (Executive Director) of Hyundai L&C [Photo by Hyundai Department Store Group].

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Hyundai Department Store Group explained, "Although we retained all subsidiary CEOs for the past two years without changes, we decided to implement changes in business areas deemed essential for future growth." Considering that the CEO terms for the department store and home shopping expire in March next year, internal talents with a deep understanding of the overall organization were promoted to pursue challenges and innovation based on stability.


A Hyundai Department Store Group official said, "The key theme of this regular executive appointment is 'pursuing change for future growth amid a stable policy.' Given the challenging internal and external business environment, rather than expanding the organization, we aim to strengthen our foundation while rapidly promoting change and innovation to prepare for the group’s future growth."



He added, "We will appoint future-oriented talents with expertise, execution capability, and new leadership to key positions to lead the changes and innovations necessary for the group’s sustainable growth."


This content was produced with the assistance of AI translation services.

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