Hyundai Motor Unveils Promotional Video for Electric Vehicle's Core 'Pixel Design'

Hyundai Motor Company announced on the 1st that it has released a campaign video promoting the 'Pixel Design,' one of the core design identities of electric vehicles.

The campaign video titled "Pixel by Pixel" was released on the 31st on Hyundai Motor's global YouTube channel and on global digital channels in 10 major overseas countries including the United States, Germany, the United Kingdom, France, and Indonesia.

Pixel is the most essential design element of Hyundai's electric vehicle lineup. It implies the fusion of analog and digital, transcending generations.

Pixels, which existed in early personal computers during the analog era, now exist as the smallest units that make up computer monitors in the modern digital world. For the analog generation, they evoke nostalgia, while for the digital generation, they are recognized as a new form of modern art, carrying a meaning that transcends time.

A scene from Hyundai Motor Company's 'Parametric Pixel Light' campaign video
[Photo by Hyundai Motor Company]

The newly released video consecutively showcases the aesthetics of the 'Parametric Pixel Light' embedded in Hyundai's past (Heritage Series Pony), present (Ioniq 6), and future (Seven Concept) vehicle designs.

A Hyundai Motor official stated, "At the turning point where the industry paradigm shifts from the internal combustion engine era to the electric vehicle era, we pondered how to visualize this monumental change in vehicle design," adding, "Through this campaign, we aim to convey the beauty of Hyundai Pixel, which connects eras and humanity, to the younger generation in an engaging and enjoyable way."

This content was produced with the assistance of AI translation services.