Samyang Round Square, '3rd Generation Owner' Jeon Byeong-woo Promoted to Executive Director... "Executive Team Generational Change"

Group Regular Executive Personnel Changes
Abolishment of Director Rank and Establishment of Executive Director Assistant... Establishing a Swift Decision-Making Structure

Samyang Round Square announced on the 31st that it has implemented a rank restructuring and regular executive appointments for its affiliates within the group.

(From left) Dongchan Kim, CEO of Samyang Foods, Byungwoo Jeon, Chief Strategy Officer of Samyang Round Square, and the headquarters of Samyang Round Square.
[Photo by Samyang Round Square]

Samyang Round Square conducted earlier-than-usual executive appointments the day before to promptly execute and realize the new vision announced at the vision declaration ceremony in September this year. This regular executive appointment focused on strengthening expertise for sustainable growth and actively promoting the acceleration of global business and innovation.

This appointment placed personnel with proven performance and expertise at the forefront, centered on Samyang Round Square and its major affiliates, Samyang Foods and Samyang China. Kim Dong-chan, CEO of Samyang Foods, was promoted from Managing Director to Executive Director. Additionally, Han Se-hyuk, Head of Purchasing and SCM Division at Samyang Foods (born 1977), Kim Kyung-mi, Head of Sauce Brand Division at Samyang Foods (born 1978), and Kim Ju-young, Head of Samyang China (born 1972), were appointed as Managing Directors, reorganizing the executive team with younger executives to initiate a major management innovation.

In particular, Jeon Byung-woo, Head of Strategic Planning at Samyang Round Square and third-generation owner of Samyang Foods, was promoted to Managing Director through this appointment. He will also concurrently serve as Head of Strategy at Samyang Round Square and Head of New Business Division at Samyang Foods. This promotion is regarded as recognition of Jeon’s leadership in driving innovative management within the group and achieving continuous results.

In July this year, Jeon directly led the renewal of the group CI at Samyang Round Square, presenting a new direction for the corporate philosophy and vision, and spearheading the group’s transformation. He made his first public appearance at the vision declaration ceremony held in September, delivering key messages about the future vision centered on Samyang Ani and entertainment. He also established the Ramen TFT team as a direct subordinate organization and participated in the entire process of product planning, naming, design, and advertising for the Maetang brand, achieving sales of 3 million units within a month of Maetang’s launch.

A new personnel system will also be introduced. Samyang Round Square restructured its executive system by abolishing the Director rank and establishing the Deputy Managing Director rank. The plan is to create a streamlined approval process for swift decision-making and to equip the organization with flexibility to respond quickly to changes.

A representative of Samyang Round Square said, “This regular executive appointment focused on appointing young executives to nurture future new growth businesses and strengthen global capabilities, while concentrating on solidifying internal foundations. As this is an important moment marking the first step of innovation such as group scale growth and business portfolio diversification, we plan to promote the company’s sustainable growth through various changes.”

This content was produced with the assistance of AI translation services.