[Public Voices] How Has the Publishing Industry Changed in the Past Decade?
One of the most frequently discussed topics when addressing recent issues in Korean society and looking toward the future is the decline in birth rates and the population cliff. Almost all problems are connected to this, making it seem impossible to find solutions without resolving these issues.
The publishing industry is no different, and recently there have been two main areas of concern related to this. The first is how to respond to the shrinking children's book market due to the upcoming decrease in the school-age population linked to the declining birth rate. The second is what kind of content and formats are needed to sustain the reading habits of the 386 generation, which holds a significant proportion of the population and readership, as they enter old age.
While it is appropriate to understand the situation and trends and prepare accordingly, another challenge is determining to what extent one should or can be involved in these issues. A few years ago, at a publishing-related forum, there was a discussion on how to revive the declining reading rates among younger generations. I recall an answer emphasizing the urgent need for youth housing stability policies and expanded basic income?responses that might seem unrelated or unnecessary within the publishing context. The reality that people in their 20s account for over 40% of sales in foreign language, exam preparation, and certification book sectors might also be relevant to this discussion.
In addition to considering the structural level to keep in mind, it is necessary to broaden the perspective on the scope of connections. In August, the Korea Publishers Association organized a large-scale gathering of the publishing culture community. The industry, feeling a crisis due to decreasing government support for publishing, united their voices and took action. Hearing this reminded me of an event from over ten years ago. In 2012, the “Emergency Committee to Revive Publishing Culture” was formed, and a rally advocating publishing-related policy proposals was held. At that event, singer Kim C appeared and spoke about the abolition of the flat-rate music streaming fee, a major issue in the popular music industry. He expressed regret that this was not only a music problem but a cultural challenge connected to publishing, and that there had been no opportunity or willingness to collaborate.
Nevertheless, the starting point is likely the industry's internal concerns and discussions, but beyond detailed responses to individual situations in the face of the seriousness of survival, there seems to be little space or points of discussion for debating the industry's direction and challenges. Although it was a long time ago, there was a notable debate in the publishing world about the question: “If a single-title publishing company with sales reaching 100 billion won emerges within a few years, or if such a company is hoped to emerge, what impact would the large-scale publishing company have on Korean publishing?” Even though 17 years have passed since then and no single-title publishing company of that scale has appeared, it is worth reflecting on the fact that discussions and even challenges regarding appropriate forms of publishing companies?encompassing individuality and scale, such as imprints, spin-offs, and specialized editors?have continued.
There has been significant progress among the participants in these discussions. Voices of various publishing workers, including the Seoul-Gyeonggi Regional Publishing Branch of the Korean Federation of Mediaworkers' Unions, have brought the long-neglected issue of subcontracted workers' treatment within the industry into full focus. This trend is also leading to preparations for an authors' union. Although these have always been “publishing problems,” stories that were not sufficiently revealed before are now coming to light, making us realize anew how many diverse people are involved in creating publishing. Perhaps it is not that solutions cannot be found because the problems are unsolvable, but rather that the problems have not yet been fully gathered, making resolution seem distant. Rather than irresponsible claims that sales are the root cause and ultimate solution to all problems, I believe that an attitude of not overlooking even the smallest elements related to books and publishing and thinking as broadly as possible about the scope of books and publishing is the only way to avoid collapse, even if the problems cannot be solved.
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Park Tae-geun, Head of Editorial Department, Wisdom House
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