Hyundai Motor Group Wins Innovation Award at AdAsia CMG Awards

Hyundai Motor Group's technology campaign video won the Innovation Award at 'AdAsia 2023 Seoul,' organized by the Asia Advertising Federation.

On the 25th, Hyundai Motor Group announced that it received the Innovation Award at the AdAsia Change Makers for Good Awards (CMG Awards) for its technology campaign video. Hyundai Motor Group's 'Heals on Wheels' is a video depicting the development process of mobility that supports on-site counseling and daily recovery for abused children.

The AdAsia CMG Awards recognize leaders who change the world through innovative ideas. Awards are given to one representative team from Asia in each of the four categories: Advertising, Government, Industry Leader, and Innovation.

The Hyundai Motor Group 'Heals on Wheels' video features an interview with a counselor explaining the increasing number of abused children and the difficulties of mobile counseling, then shows how mobility technology addresses their challenges and helps restore their daily lives.

A counselor and a child walking towards the Hyundai Motor Company Staria 'iCarecar' vehicle
[Photo by Hyundai Motor Group]

Through this video, Hyundai Motor Group conveyed its commitment to ensuring that everyone can enjoy the benefits of mobility, in line with the group's social responsibility message, "The Right Move for the Right Future."

Hyundai Motor Group expects this video to raise awareness and empathy about child abuse and to serve as a precedent for various social applications in the development of Purpose Built Vehicles (PBV).

Since 2014, Hyundai Motor Group has been operating the 'iCarecar' project, supporting a total of 142 vehicles to 66 nationwide child protection agencies over nine years. The support amount is approximately 3.5 billion KRW.

A Hyundai Motor Group official stated, "We will continue to develop mobility technologies that make human life more comfortable and abundant, and consistently carry out technology campaigns imbued with genuine goodwill."

This content was produced with the assistance of AI translation services.