Health White Paper Introduces 'Health White Paper Healthy Joints Big Bite' Dog Food for Medium and Large Breeds
Considering the Increasing Proportion of Medium and Large Dogs in the Domestic Pet Dog Market
Developing Products Sized 13~15mm Reflecting Oral Structure and Eating Habits
Cargill Agri Purina's 'Health White Paper' announced on the 24th the launch of the dog food 'Health White Paper Healthy Joints Big Bite' exclusively for medium and large dogs.
Health White Paper Healthy Joints Big Bite is a nutrition product tailored for medium and large dogs, designed with Cargill's nutrition expertise in consideration of the increasing population of medium and large dog owners.
According to the global market research firm Euromonitor, the proportion of large dogs in the domestic pet dog market has increased by about 2% over two years, and medium and large dogs show a growth rate of 5%. The rate of large dog ownership in Korea is also on the rise, from 26.2% in 2019 to 31.1% in 2021.
The new product was developed considering the physical characteristics of medium and large dogs. Feeding small-sized kibbles to medium and large dogs can lead to swallowing without chewing, causing indigestion or low meal satisfaction. Therefore, reflecting the oral structure and eating habits of medium and large dogs, the kibble size was increased to 13-15 mm, larger than the previous 9 mm Health White Paper kibble.
Attention was also given to the careful joint care required due to their large body size. The joints of medium and large dogs are threatened by various factors such as obesity, aging, and genetics. The new product contains high amounts of glucosamine and chondroitin for joint health in active medium and large dogs, and uses hydrolyzed protein to help develop strong muscles. It also includes various nutritional ingredients such as prebiotics that promote beneficial gut bacteria growth, yucca extract that helps reduce stool odor, and omega-3 fatty acids for shiny skin and coat.
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The Health White Paper brand manager stated, "Just as small dogs receive customized nutritional management through various options, we will help medium and large dogs live healthier and happier lives with a variety of functional products."
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