HiteJinro Issues 100th Anniversary Silver Coin ... "Limited to 1,924 Pieces"

Pre-orders Start from the 30th
Sequential Shipping from January 2, 2024

HiteJinro, which will celebrate its 100th anniversary next year, announced on the 24th that it will issue a 100th anniversary commemorative silver coin, becoming the first 100-year-old company in Korea to do so.

HiteJinro decided to issue the coin to mark the first 100-year-old company in the industry next year and to celebrate together with consumers who have helped create its 100-year history. The commemorative silver coin reflects on the past 100 years and embodies hopes and aspirations for the beginning of the next 100 years.

HiteJinro designed the coin emphasizing the authenticity of its 100th anniversary by utilizing the heritage toad character, a symbol of Jinro and beloved by consumers. To commemorate the official founding date of HiteJinro, which originated from Jincheon Brewing Company established in 1924 in Yonggang-gun, Pyeongannam-do, only 1,924 coins were produced to increase rarity value.

The 100th anniversary commemorative silver coin will be exclusively available for pre-order through Today, a representative gold and silver coin shopping mall, from midnight on the 30th until midnight on November 12, priced at 130,000 KRW. After pre-ordering, the coins will be shipped sequentially starting January 2 next year. Additionally, some quantities will also be sold through HiteJinro’s popup store ‘Dukkeobsanghoe’ next year.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “As the first domestic liquor company approaching 100 years, we reflected on HiteJinro’s past 100-year history and commemorated the start of a new 100 years with the commemorative silver coin,” adding, “We will actively communicate with consumers by leveraging the heritage of a 100-year-old company.”

This content was produced with the assistance of AI translation services.