"Prepare Kimchi with Pickled Napa Cabbage"... Emart Starts Pre-Orders

Emart announced on the 24th that it will conduct pre-orders for salted napa cabbage.

The pre-order period will run for one week from the 26th to November 1st. Customers can choose their preferred delivery method and date between courier delivery and in-store pickup. When selecting in-store pickup, an additional discount of 2,000 KRW per box is applied, making the purchase cheaper. The courier delivery period is from November 16th to December 13th, and the in-store pickup period is from November 20th to December 13th.

This year, salted napa cabbage is discounted by 10% for the purchase of one box and 20% for two or more boxes when using event cards. Based on the maximum discount option of "purchasing two or more boxes and in-store pickup," the salted napa cabbage (20kg/box) is priced at 29,840 KRW, which is cheaper than last year. Emart’s exclusive variety, Beta Fresh salted napa cabbage (20kg/box), is priced at 36,800 KRW, and the convenient Kimjang kit (7kg salted napa cabbage, 3kg seasoning) is 35,440 KRW. The Kimjang kit is only available for courier delivery. One box contains 8 to 12 heads of napa cabbage. Considering that the average retail price of one head of napa cabbage was about 6,225 KRW as of the 19th, this price is about 50-60% cheaper than the average retail price of napa cabbage.

The quantity of salted napa cabbage has been increased by 50% compared to last year, with a total of 60,000 boxes prepared. The Beta Fresh salted napa cabbage, which sold out within two days of last year’s pre-order start, has been doubled to 30,000 boxes.

Events for kimchi refrigerators, kimjang season ingredients, and kimjang supplies will also be held simultaneously. Until the 31st, the Emart application (app) offers discount coupons of up to 200,000 KRW on kimchi refrigerator promotional products, and customers will receive a CJ Bibigo whole napa cabbage kimchi (3.3kg) as a gift with purchase. Additionally, when purchasing both refrigerators and kimchi refrigerators together, customers can receive discounts of up to 450,000 KRW.

Yoon Saemi, Emart’s vegetable buyer, said, “Emart is enhancing its purchasing and distribution competitiveness every year to lower kimjang costs. In particular, we have prepared the largest pre-order quantity ever for salted napa cabbage to meet the rapidly increasing customer demand.”

This content was produced with the assistance of AI translation services.