Cheil Worldwide Sweeps 15 Gold, Silver, and Bronze Awards at the London International Awards

7 Gold, 4 Silver, 4 Bronze... 15 Main Awards
Police Agency 'Ddokddok' Campaign: 3 Gold, 1 Bronze
Samsung Electronics 'Unpeer' Campaign: 4 Gold, 2 Silver, 3 Bronze

Cheil Worldwide announced on the 19th that it won a total of 15 awards at the renowned global advertising festival, the 'London International Awards 2023,' including 7 Golds, 4 Silvers, and 4 Bronzes.

The 'Ddokddok' campaign (above) and the 'Unpeer' campaign, which won the Gold Award at the London International Awards 2023 [Photo by Cheil Worldwide].

The 'KNOCK KNOCK' campaign, conducted by the National Police Agency and Cheil Worldwide headquarters, won 4 awards including 3 Golds and 1 Bronze. With this achievement, the KNOCK KNOCK campaign continued its winning streak at major global advertising festivals this year, including the Cannes Lions Grand Prix, D&AD, and The One Show.

The KNOCK KNOCK campaign was planned based on the fact that victims of domestic violence, dating violence, and child abuse are often in the same space as the perpetrators, which restricts their ability to call 112 (emergency number). When the caller dials 112 and quietly presses any number button to signal a difficult situation, a link to 'Visible 112' is sent to the caller’s mobile phone, enabling optimal initial response measures.

The 'Unfear' campaign, conducted by Samsung Electronics and Cheil Worldwide’s Spain branch, also won 9 awards including 4 Golds, 2 Silvers, and 3 Bronzes. The Unfear campaign developed a smartphone application for people with Autism Spectrum Disorder who have a fear of specific sounds, providing a function that selectively blocks certain sounds using Galaxy Buds.

Additionally, 'The Chat' campaign, conducted by Cheil Worldwide’s subsidiary BMB and the UK breast cancer research and charity organization Breast Cancer Now, won 2 Silver awards.

Meanwhile, the London International Awards, established in 1986, are held in Las Vegas, USA. This year, works competed across 27 categories.

This content was produced with the assistance of AI translation services.