Lotte Duty Free Opens Korea's First Duty-Free Store Showroom 'LDF House'

Grand Opening Ceremony in Myeongdong, Jung-gu, Seoul
Three-Story Detached Building with 90 Pyeong Area

Lotte Duty Free announced on the 19th that it held the opening ceremony of its duty-free showroom, ‘LDF House.’

LDF House is a three-story standalone building with an area of 90 pyeong located on the main street of Myeongdong. It was created based on active support from Seoul Customs and a win-win agreement with Myeongdong merchants. Lotte Duty Free plans to provide customers with differentiated experiences through LDF House and revitalize the Myeongdong commercial district.

Lotte Duty Free Opens Korea's First Duty-Free Store Showroom 'LDF House' in Myeongdong
[Photo by Lotte Duty Free]

The exterior of LDF House is decorated using the red color symbolizing Lotte Duty Free and a hot air balloon design. The interior consists of three indoor floors and a rooftop. The first floor operates as a pop-up store and a star photo booth featuring Lotte Duty Free models appearing in sticker photo frames. The pop-up store changes monthly; until the 15th of next month, it will be themed around NCT DREAM, a Lotte Duty Free model. Afterwards, the space will be themed around actor and singer Lee Junho to capture global fan interest. On the 2nd and 3rd floors, products recommended by Lotte Duty Free’s professional MDs are displayed, allowing visitors to see the latest duty-free shopping trends at a glance. Visitors can find best-selling and exclusive products, as well as category items such as cosmetics and jewelry, along with discount benefits and events.

Coupons and gifts that can be used for shopping at Lotte Duty Free are also provided. Customers can receive an admission coupon package at the entrance by verifying their membership with Lotte Internet Duty Free, which includes grade upgrades, special points, and reward points of up to 85 dollars. The first 50 visitors each day will receive NCT DREAM goods, and there will also be opportunities to purchase alcoholic beverages such as rare whiskies that are popular worldwide.

Kim Joonam, CEO of Lotte Duty Free, said, "Lotte Duty Free will continue to invest and discover new businesses to promote Korean tourism and the revival of the duty-free industry."

This content was produced with the assistance of AI translation services.