GS Shop, TS Shampoo Special... 'Lim Young Woong New Merchandise' Giveaway

Photocard and bromide autographed envelopes presented
Full preparations including additional counselors and server maintenance this year
Last year's special sales reached 2.4 billion KRW, ranked No.1 in physical product broadcasts

GS Shop will give away 'Lim Young-woong new merchandise' during the annual special broadcast of 'TS Shampoo.'

Mr. Lim Young-woong is the model for 'TS Shampoo' [Photo by GS Shop].

GS Shop announced on the 18th that it will hold a TS Shampoo special broadcast for two hours starting at 8:45 PM on the 19th and will present all customers who make a purchase with the '2023 Lim Young-woong Goods Package' as a gift. This newly introduced merchandise includes two items, a 'Lenticular Photocard' and a 'Mini Bromide,' which will be presented in a sky blue envelope printed with Lim Young-woong’s autograph.

Ahead of this special broadcast, GS Shop explained that they have increased the number of order and inquiry counselors by 30% compared to the same time on weekdays and have checked the 'Live Talk' server, where customers participate by sending messages during the broadcast, to ensure smooth broadcasting.

During the special broadcast held last August after singer Lim Young-woong became the model for TS Shampoo, order calls surged to 900 per minute with 800 on hold, and the Live Talk traffic was so heavy that customer message exposure was temporarily suspended. In the two special broadcasts held for one hour each in the morning and afternoon, all prepared quantities were sold out within 40 minutes and 20 minutes from the start, respectively. TS Shampoo recorded sales of 2.4 billion KRW in just one day, ranking first among last year’s tangible product broadcast performances.

It is analyzed that Lim Young-woong’s fandom also increased new customers for TS Shampoo. From July last year to June this year, about 40,000 customers purchased TS Shampoo for the first time at GS Shop. This accounts for 20% of all customers who purchased during the same period.

In the special broadcast on the 19th, the 2023 new product 'TS Blue Shampoo' will be sold for the first time on home shopping. TS Blue Shampoo contains ingredients that can help nourish the scalp and hair, provide moisture, and alleviate hair loss. Additionally, it features a refreshing cedarwood scent that captures the freshness of Icelandic glacier water and the Mediterranean Sea.

This content was produced with the assistance of AI translation services.