GS25 "Get Local News via KakaoTalk"... Strengthening O4O Marketing
GS Retail's convenience store GS25 announced on the 18th that it will join KakaoTalk's new local-based service, KakaoTalk ‘Dongne Sosik’ (Neighborhood News), to expand O4O (Online for Offline) synergy.
Dongne Sosik is a community service that allows KakaoTalk users to check neighborhood news and notifications from nearby offline stores based on their location information. It is a space for small business owners to promote individual stores while providing useful information to local residents.
Business owners directly input key events and information about their stores through individual business accounts to share news they want to convey. This news can be viewed on the KakaoTalk Friends tab, which receives over 30 million daily visitors, and is simultaneously posted on KakaoMap and KakaoTalk Channels.
GS25 decided to join Dongne Sosik to expand opportunities for online customer interaction and to expect new digital transformation effects in the convenience store industry. With the ability to conduct store-specific marketing, it is anticipated that the competitiveness of individual stores will be further enhanced through sharing discount information, event news, and new product introductions with customers.
KakaoTalk Dongne Sosik is currently in beta service in Songpa-gu, Seoul, and Bundang-gu and Sujeong-gu in Seongnam, Gyeonggi Province, where GS25 is conducting test operations in about 50 stores in these areas. Since GS Retail has about 17,000 stores nationwide including GS25 and GS The Fresh, it expects greater synergy with Dongne Sosik as the test areas expand and the service officially launches.
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Lee Jeong-pyo, Head of Platform Marketing Division at GS Retail, said, “We expect this to be an innovative model case that realizes true local marketing centered on neighborhood living areas and communicates more closely with customers,” adding, “We will continue to strengthen O4O services that organically connect offline and online to provide better services and customer experiences.”
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