'Raon Festa' a Great Success... Achieves Sales of 530 Million Won

Gwangju Dong-gu Contributes to Revitalizing the Stagnant Chungjang Commercial District

Dong-gu, Gwangju Metropolitan City, announced on the 16th that the consumption promotion event 'Raon Festa' is becoming a catalyst for revitalizing the local economy.

During the 'Raon Festa - Autumn Season,' held from the 5th to the 8th in the Chungjang-ro and underground shopping district, overlapping with the nostalgic Chungjang Festival period, the organizers estimated that about 22,000 people visited, achieving sales of approximately 530 million KRW.

During the event, about 19,000 people participated in activities such as ▲Random Bundle (419 people) ▲Chungjang Printing (143 people) ▲Chungjang Night Market (14,984 people) ▲Chungjang Capsule Tour (2,564 people) ▲Chungjang Play (453 people) ▲Sprout Heart Ring Making (40 people) ▲Free Experience for Purchasing Customers (596 people), generating sales of around 400 million KRW.

In particular, the 'Chungjang Chewy Cream Cheese Bread,' a Raon Festa planned product developed in collaboration with the 50-year-old traditional bakery Gungjeon Bakery, sold out within two hours of its launch, receiving great response from both citizens and visitors from outside the area.

Additionally, the 'Payback Event,' held as a pre-event for Raon Festa from the 23rd to the 26th of last month in Chungjang-ro 1 to 3-ga, attracted a total of 3,692 participants and generated sales of about 130 million KRW, contributing to the revitalization of the stagnant Chungjang commercial district.

Im Taek, mayor of Dong-gu, said, "The continuous success of this year's Raon Festa is the result of differentiated seasonal programs throughout the year under the theme of 'Four Seasons DREAM,' not a one-time event. We will successfully conclude the last winter event and return next year with a renewed Raon Festa through innovative and bold attempts."

This content was produced with the assistance of AI translation services.