Starbucks Seeks Cafes to Sell 'Sangsaeng Beverage'... Okcheon Sweet Pumpkin Latte Added for Supply

Application Period, October 16-29
Total 150 Individual Small Business Cafes Selected

The Win-Win Growth Committee and the National Cafe Owners Cooperative announced on the 16th that they will publicly recruit individual small business owner cafes to sell the '2023 Winter Season Win-Win Beverage' until the 29th.

Starbucks' win-win beverage 'Okcheon Sweet Pumpkin Latte' [Photo by the Win-Win Growth Committee]

The Win-Win Beverage is a limited edition seasonal drink newly developed by the Starbucks beverage development team using domestic agricultural products. Raw materials and recipes to manufacture the Win-Win Beverage will be provided free of charge to individual small business owner cafes to help them sell it.

This summer's popular Okcheon Sweet Pumpkin Latte will also be supplied additionally. It can be found through 150 selected small business owner cafes via the public recruitment. Each cafe will receive around 400 cups, totaling 60,000 cups of the Win-Win Beverage. Starbucks will promote programs such as recipe training and sales promotion support.

Participation details can be found on the Win-Win Growth Committee website and the Cafe Cooperative's Naver Cafe. Any individual business owner operating a small business owner cafe that is not a franchise can apply. After the application deadline, the motivation for application, cafe information, and the necessity of support for the small business owner cafe will be comprehensively reviewed for selection. The results will be announced on the 8th of next month.

A representative from the Win-Win Growth Committee said, “In a situation where the small business owners' economic sentiment is declining and they are facing difficulties, we hope the Win-Win Beverage can be of some help to small business owner cafe owners.”

This content was produced with the assistance of AI translation services.