Shinsegae Food Introduces 'Right and Straight Pan Pizza' Made with Special Dough

Correct and Neat Cheese Pan Pizza
Correct and Neat Pepperoni Pan Pizza, 2 Types
Dough Maximizing Air Layer Without Sugar

Shinsegae Food announced on the 16th that it will launch a premium frozen pizza, 'Olbareugo Bandeuthan Pan Pizza,' which enhances ingredients and taste.

Shinsegae Food Correct and Straight Fan Pizza 2 Types
[Photo by Shinsegae Food]

The new products include two types: 'Olbareugo Bandeuthan Cheese Pan Pizza' and 'Olbareugo Bandeuthan Pepperoni Pan Pizza.' These products use a special dough that maximizes air layers without using sugar. Unlike typical frozen pizzas, the dough does not harden due to the absence of sugar, allowing consumers to fully enjoy the natural flavor of the dough and the toppings, the company explained.

Additionally, unlike regular pizzas baked on an iron plate, these pizzas are pre-baked in a stone oven that evenly distributes heat, making the edges crispy. The dough contains a high moisture content to enhance flavor when cooked in a frying pan, and it is topped with soft-textured snowflake mozzarella cheese.

The new products will be available from the 18th on online malls such as Gmarket and Naver Smart Store. According to Shinsegae Food, frozen pizza sales have increased by 210% over four years since their introduction in 2019.

A Shinsegae Food representative said, "As the frozen pizza market continues to grow, consumers are showing increased interest in dough, toppings, and sauces. In response, we have introduced pizzas that truly bring out the natural taste of the dough," adding, "We plan to continuously launch frozen pizza products that consider not only the original taste of pizza but also consumer preferences and cooking convenience."

This content was produced with the assistance of AI translation services.