'Creating Local Festivals Without Overcharging'... Korea Tourism Organization Collaborates with Baek Jong-won to Revitalize Regional Tourism

MOU Between Theborn Korea and Local Tourism Activation Through Food Utilization

The Korea Tourism Organization is partnering with CEO Baek Jong-won to improve food offerings at local festivals, which have been subject to overcharging controversies.

Korea Tourism Organization signed a business agreement with Theborn Korea, operated by CEO Baek Jong-won, on the 11th at the Geumsan Festival Tourism Foundation in Chungnam. (From left) President Kim Jang-sil, CEO Baek Jong-won.
[Photo by Korea Tourism Organization]

On the 11th, the two organizations signed a memorandum of understanding at the Chungnam Geumsan Festival Tourism Foundation to jointly undertake projects such as ▲improving food services at local festivals and tourist sites ▲attracting foreign tourists through gourmet tourism promotional campaigns.

Through this collaboration, the two organizations plan to continuously cooperate in developing and promoting food at cultural tourism festivals nationwide. In particular, they aim to develop distinctive local specialty foods for each festival and promote them through various channels, while fostering a culture free from overcharging so that tourists can trust and enjoy the festival venues.

This year, the organization is conducting a pilot project to develop specialized food for the 'Geumsan World Ginseng Festival (10.6~10.15)' in partnership with The Born Korea. The two organizations will operate the 'Baek Jong-won's Geumsan Ginseng Food Corner' at the festival, showcasing Korean dishes using ginseng such as ginseng tempura, ginseng chips, and ginseng sausage to participants.

Additionally, CEO Baek Jong-won released videos on his YouTube channel 'Chukjibeop' featuring ginseng-based recipes and conversations with local residents aimed at eradicating overcharging.

Kim Jang-sil, president of the Korea Tourism Organization, said, "Through cooperation with The Born Korea, various local specialty foods will be available at festivals nationwide," adding, "The organization will continue to lead efforts to revitalize local tourism by utilizing regional foods."

This content was produced with the assistance of AI translation services.