Namyang Dairy Products Signs Agreement with Ministry of Oceans and Fisheries to Develop Seafood Snacks for Movie Theaters
Development of Seafood Snacks
Exploring Distribution Channels Based on Company Sales Network
On the 11th, Namyang Dairy Products announced that it signed an agreement on the 6th at Daejeon Megabox Shinsegae Art & Science branch for the 'Development of Seafood Snacks for Movie Theaters.'
![Participants are taking a commemorative photo at the signing ceremony of the 'Development of Seafood Snacks for Movie Theaters' agreement between Namyang Dairy Products and the Ministry of Oceans and Fisheries. <br>[Photo by Namyang Dairy Products]](http://www.asiae.co.kr/news/img_view.htm?img=2023101108091610701_1696979356.jpg)
Participants are taking a commemorative photo at the signing ceremony of the 'Development of Seafood Snacks for Movie Theaters' agreement between Namyang Dairy Products and the Ministry of Oceans and Fisheries.
[Photo by Namyang Dairy Products]
Hosted by the Ministry of Oceans and Fisheries and involving Namyang Dairy Products, Pukyong National University, and the Korea Fisheries Association, this agreement was made to establish a collaborative system for evaluating prototypes of seafood-based movie theater snacks, commercializing them, and formal sales.
Namyang Dairy Products plans to develop products in collaboration with the food processing company The Source Korea, pioneer distribution channels using the company's sales network, and focus on entering various facilities such as movie theaters.
Cho Seung-hwan, Minister of Oceans and Fisheries, said, "Previously, seafood was mainly consumed at home and in restaurants, but now many people seek it anytime and anywhere as part of leisure and health management," adding, "We plan to explore various measures to expand consumption so that our people can encounter our seafood more frequently not only in movie theaters but also in everyday life."
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A Namyang Dairy Products official stated, "We participated in the agreement to develop seafood snacks for movie theaters and seek distribution channels to achieve both consumption activation and public health promotion," and added, "We will do our best to fulfill our roles by actively utilizing the sales network and infrastructure the company possesses."
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