Olive Young Expands New Skincare Category 'Slow Aging'

Skincare Consulting at Hanam and Goyang Starfield Pop-up

CJ Olive Young announced on the 5th that it will focus on fostering slow aging, emphasizing functions such as wrinkle improvement.

Olive Young announced plans to develop a new skincare category called 'Slow Aging.' The photo shows Olive Young's 'Slow Aging' campaign image. [Photo by CJ Olive Young]

In addition to existing wrinkle improvement and elasticity care, Olive Young plans to categorize pores, complexion, and marks under the slow aging domain and select functional products for this purpose. Representative brands include V&A (antioxidant ampoule), Rejuran (radiance ampoule), Biohealbo (elasticity serum and cream), Isoi (blemish serum), and Estra (pore serum).

Olive Young envisions linking slow aging with lifestyle categories such as W-care (products closely related to women's health) and inner beauty (cosmetics that aid care through ingestion), aiming to establish healthy beauty in the daily lives of more consumers beyond age and gender.

To familiarize consumers with slow aging, Olive Young will conduct various campaigns throughout October, including discounts and giveaways. Limited-time offline pop-up stores will also be held concurrently. Visitors can check their skin condition using beauty devices, receive skincare solution recommendations, and obtain various slow aging samples. The events will be held sequentially at Starfield Hanam (1st?13th) on the 1st floor Gourmet Atrium and Starfield Goyang (19th?31st) on the 1st floor Gourmet Street.

This content was produced with the assistance of AI translation services.