Busan International Film Festival Red Carpet Official Car is 'Genesis'

Genesis is the official sponsor of the 28th Busan International Film Festival, held until the 13th of this month.

The Busan International Film Festival (BIFF), which began with its first edition in 1996, is the largest film festival in Asia, now celebrating its 28th year.

Genesis has been supporting the Busan International Film Festival since 2017 to contribute to the development of the Korean and Asian film industries. This year marks the 7th consecutive year of their partnership.

G90 Vehicle Displayed on the Red Carpet at the 28th Busan International Film Festival
[Photo by Genesis]

During the festival, Genesis will provide over 110 vehicles, including the G90 Long Wheelbase (LWB) and the G80 electrified model, for major film directors, actors, and festival officials attending the events.

In particular, at the opening ceremony red carpet event held on the 4th, Genesis supported the official protocol vehicles. Additionally, participants' entrance videos were broadcast live through the 8-meter-high 'Genesis Media Tower.'

At the 'Genesis Brand Zone' booth operated in the plaza inside the Busan Cinema Center, the GV80 Coupe, unveiled worldwide for the first time last month on the 27th, is on display. In the G90 listening zone, designed like a car cinema, visitors can enjoy clips from OPUS, a concert film featuring the final performance of world-renowned music director and pianist Ryuichi Sakamoto.

Genesis is also hosting unique experiential events such as creating personalized movie posters featuring images of the Genesis X Convertible, Genesis’s first convertible concept, using AI programs, and finding a movie character similar to oneself through a personality type test.

A Genesis representative said, "We are honored to maintain a strong partnership with the Busan International Film Festival, Asia’s largest film festival," adding, "We will continue to support various fields of art, including film, to contribute to the development of Korean culture."

This content was produced with the assistance of AI translation services.