Andar Appoints Parent Company CEO Kim Cheol-ung... Transition to Co-CEO System
Accelerating Efforts to Capture Overseas Markets
Andar announced on the 5th that it has appointed Kim Cheol-ung, CEO of its parent company Eco Marketing, as the new CEO to strengthen its overseas business efforts. With this, Andar has transitioned from a sole CEO system under Park Hyo-young to a dual CEO system.
This move was made to expand Andar's influence and enhance competitiveness in global markets, including Southeast Asia. The new CEO Kim plans to oversee global operations and accelerate the company's leap to becoming a global brand.
CEO Kim is the founder of Eco Marketing and established 'Business Boosting' in Korea. Business Boosting is a business model that discovers promising companies, invests equity, and increases corporate value through structural improvements and comprehensive marketing.
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An Andar official stated, "Having confirmed competitiveness through offline stores directly facing global consumers, we will conduct aggressive marketing under CEO Kim Cheol-ung's leadership to solidify our position as a global brand."
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