Olive Young, 'W Care Service' New Subscription Event Until Year-End

Menstrual Cycle Management 'W Care Service'
Up to 5,000 Won Discount Coupon for New Members
Introducing Sanitary Products and Women's Trunk Panties

CJ Olive Young is launching a large-scale coupon event to promote its 'W Care Service.'

CJ Olive Young 'W Care Service' [Photo by CJ Olive Young].

Olive Young announced on the 4th that it will provide exclusive discount coupons of up to 5,000 KRW on 'W Care' products to new members who sign up for the menstrual cycle management service, W Care Service, within its mobile application (app) until December 31. The aim is to increase the number of W Care service subscribers by offering personalized products tailored to symptoms during each cycle, thereby enhancing accessibility and user experience of W Care.

Olive Young launched the W Care service on its proprietary mobile app last March and exceeded its one-year cumulative subscriber target by more than 40% within six months. The comprehensive features allowing users to manage their cycles, receive product recommendations, and make purchases were cited as key factors for this success.

According to a report by the global research firm FemTech Analytics, the global market size of Femtech, which refers to technologies and services focused on improving women's health management and quality of life, is expected to reach 127 trillion KRW by 2030. Olive Young is discovering promising emerging brands and products for women's health and introducing them under the name W Care. It features a wide range of products aimed at enhancing women's quality of life, from basic hygiene products such as sanitary pads and pantyliners to cleansing products for Y-zone care, various items supporting healthy sexual life, and trunk panties.

During the event period, new subscribers to the W Care service on the Olive Young mobile app who enter their menstruation dates will receive a 50% discount coupon for W Care service products.

An Olive Young representative stated, "We plan to offer reliable products and services for women's healthy and comfortable lives and introduce content that helps women's health management through the app. We will continue to nurture the W Care service so that customers can become familiar with related product categories and lead the growth of the Korean Femtech market."

This content was produced with the assistance of AI translation services.