SPC Samlip Launches 17 Varieties of 'Samlip Hobang'... Cho Junhwan Selected as Model

SPC Samlip announced on the 4th that it has selected national figure skating athlete Cha Jun-hwan as the advertising model for ‘Samlip Hoppang’ and will launch 17 new products for the 2023~2024 season.

SPC Samlip's advertising model, national figure skating representative Cha Jun-hwan, is holding the 2023-2024 season new product of 'Samlip Hobang'.
[Photo by SPC Samlip]

Launched in 1971 as the first winter bread in Korea, Samlip Hoppang, which means "hot and blown to cool before eating," surpassed a cumulative sales volume of 6.5 billion units as of December last year.

The new products were developed focusing on ‘meeting diverse consumer needs’ and ‘enhancing quality.’ They plan to target consumers with spicy ‘Spicy Kimchi Hoppang,’ which offers the crispness of matured kimchi and the spiciness of Cheongyang chili peppers, and ‘Cheese Chwarureuk Hoppang,’ filled with cream cheese and mozzarella cheese, capturing both the sweet and salty taste and visual appeal.

Other offerings include ‘Hwarrureuk Tteokbokki Hoppang,’ characterized by chewy texture with wheat rice cakes in spicy tteokbokki sauce; ‘Mara Jjimdak Hoppang,’ using ‘Mara,’ popular among the well-educated generation; ‘Gochu Japchae Hoppang,’ combining spicy chili japchae filling with Doubanjiang oyster sauce; and collaborations with chicken brand Mexicana, such as ‘Mexicana Seasoned Chicken Hoppang’ and ‘Mexicana Gourmet Chicken Hoppang.’

The ‘Dessert Hoppang’ targeting the MZ generation (Millennials + Generation Z) also draws attention. These products emphasize the latest dessert trend of sweet and salty flavors, including ‘Green Onion Cream Cheese Hoppang,’ which harmonizes the sharp flavor of green onions with the rich sweetness of cream cheese, and ‘Yellow Cheese Hoppang,’ filled with the sweet and savory charm of yellow cheese custard.

SPC Samlip applied ‘Fermented Rice Strain Alpha,’ which combines patented native probiotics and ingredients extracted from Korean rice with alpha rice flour (glutinous rice flour), to all products to achieve a chewy texture and rich flavor. For vegetable and pizza hoppang, they newly developed and applied ‘Samlip Hoppang Delicious Seasoning’ to enhance the umami taste, further improving product quality.

This content was produced with the assistance of AI translation services.