Hyundai Construction Collaborates with Global Architecture and Design Firm MVRDV on 'Hannam3 Design'

Hyundai Engineering & Construction is collaborating with the world-renowned architecture and design firm MVRDV for the Hannam 3 Redevelopment Promotion Zone (Hannam 3 District) maintenance project.

Hyundai Engineering & Construction and the Hannam 3 District Redevelopment Association recently announced on the 4th that they signed a Memorandum of Understanding (MOU) with MVRDV for the 'Hannam 3 District Design' at their headquarters located in Gye-dong, Jongno-gu, Seoul.

Winnie Mars, CEO of MVRDV (left), Cho Chang-won, Chairman of Hannam 3 Redevelopment Association (center), and Lee In-gi, Executive Director of Architecture and Housing Design at Hyundai Construction, are taking a commemorative photo after signing a business agreement for the 'Hannam 3 Redevelopment Promotion Zone Design'.
[Photo by Hyundai Construction]

The Hannam 3 District is a large-scale redevelopment site covering 386,400㎡ in the Hannam and Bogwang-dong areas, where 5,816 apartment units (including 876 rental units) will be constructed. Hyundai Engineering & Construction, the contractor, is promoting development by dividing the Hannam 3 District into ▲ Residential Zone (1~6BL, multi-family housing design) ▲ Semi-residential Zone (7BL, multi-family housing, office, and retail facility design) ▲ Infrastructure Zone.

This agreement with MVRDV is for the design of the Infrastructure Zone, where MVRDV will be responsible for designing the bridge deck connecting Hannam-dong to the Han River, observation decks and parks, interchanges, and riverside residential buildings.

MVRDV is a global architecture and design firm that started in Rotterdam, Netherlands, and has offices in Shanghai, Paris, Berlin, and New York. MVRDV’s representative works, such as Rotterdam’s ‘Markthal’ (a complex of traditional market, supermarket, and multi-family housing) and ‘The Valley’ (multi-family housing with individual outdoor terraces), were included as reference cases in the 'Seoul Urban and Architectural Design Innovation' announced by the Seoul Metropolitan Government in February. Domestically, they have participated in the design of ‘Seoullo 7017’, ‘Anyang Art Park Observation Deck’, and ‘Paradise City in Yeongjongdo’.

Winy Maas, CEO of MVRDV, said, “We are delighted to participate in the design of maintenance infrastructure for the ‘Hannam 3 Redevelopment Promotion Zone,’ which embraces key natural environments such as the Han River and Namsan in Seoul,” adding, “Given the high interest in the recently announced ‘Great Han River’ project by Seoul City, we will express the waterfront redevelopment project adjacent to the Han River in MVRDV’s unique style.”

Hyundai Engineering & Construction expects that once this project is completed, the landscape of the area connecting Itaewon, Namsan, and the Han River will be creatively transformed, contributing to the improvement of the city’s image and value enhancement.

A Hyundai Engineering & Construction official stated, “We plan to showcase Hyundai Engineering & Construction’s creative and differentiated landscape design in the Hannam 3 District, where Namsan and the Han River harmonize,” and added, “We will continue to concretely draw the blueprint for the future city in line with Seoul City’s sustainable urban and architectural plans.”

This content was produced with the assistance of AI translation services.