Pulmuone announced on the 24th that its food service specialist company, Pulmuone Food & Culture, will set up a 'Pulmuone Zone' in convenience stores at highway rest areas during this year's Chuseok holiday.

‘Pulmuone Zone’ set up in the CU convenience store at Ansan Complex Rest Area on Yeongdong Expressway. <br>[Photo by Pulmuone]

‘Pulmuone Zone’ set up in the CU convenience store at Ansan Complex Rest Area on Yeongdong Expressway.
[Photo by Pulmuone]

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The Pulmuone Zone will be established as a separate space in CU convenience stores at 19 highway rest areas nationwide, showcasing a variety of Pulmuone products. These include snacks ready to eat on the spot and refrigerated and frozen ready meals that are convenient for cooking while traveling.


Representative refrigerated products include animal welfare grilled eggs (2-pack), soup tteokbokki cups, I'm Real juice, Activia, Yogurt Tok, and bottled water. Frozen products include Tomato Chicago Pizza, thin-crust dumplings, Earth Diet bite-sized popcorn chicken, and stone ice.


Pulmuone Food & Culture will extend operating hours and deploy additional service staff in preparation for increased visitors during the Chuseok holiday, and will also operate various temporary stores at rest areas. These temporary stores will sell specialty gift sets and snacks.


Various traditional Chuseok games and gift-giving events will be held for customers. At Gwangju Rest Area (upbound) on the Second Metropolitan Yeongdong Expressway, 100 customers who spend over 10,000 KRW at the food court will receive holiday souvenirs (a Yutnori set or a lucky pouch). At Yangpyeong Rest Area (upbound and downbound), customers wearing traditional hanbok will be given traditional Chuseok game sets (including spinning tops, Yutnori, jegichagi, etc.) limited to 20 sets per day. Additionally, customers who purchase over 20,000 KRW at the food court will be given Chuseok songpyeon rice cakes, limited to the first 50 customers.



At Ansan Rest Area on the Yeongdong Expressway, traditional Chuseok games (spinning tops, Yutnori, jegichagi, etc.) and beverage giveaway events will be held. Osu Rest Area will host traditional jegichagi games, Iseo Rest Area will offer instant Polaroid photo shoots, and Hampyeong Rest Area will hold a wish-writing event. Hampyeong, Hyeonpung, Yeongsan, and Oedong Rest Areas will distribute songpyeon rice cakes.


This content was produced with the assistance of AI translation services.

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