Government to Focus Support on K-Medical Tourism for Women in Their 20s and 30s by 2030

'K-Beauty & Medi Festa' to be Held for the First Time Next Year
Overseas Marketing Target Countries Expanded to Twelve

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization will support a medical tourism briefing session targeting the Chinese market on the 22nd at the Seoul Tourism Plaza. This event is led by medical institutions to attract Chinese tourists. About fifty influencers leading the Chinese consumer market will be invited to participate in briefings, exhibitions, and consultation sessions. The aim is to spread K-medical tourism content on major Chinese social media platforms such as Xiaohongshu and Weibo. To facilitate smooth communication, the Ministry of Culture, Sports and Tourism prepared the "Measures to Revitalize Chinese Tourism to Korea" on the 4th and promoted pre-inspection of 'K-Medical Tourism' product development and business meetings for Chinese medical tourism buyers and domestic stakeholders.

On the 24th, Chinese group tourists are arriving at Incheon International Airport Terminal 1. On this day, to commemorate the 31st anniversary of diplomatic relations between Korea and China, the Korea Tourism Organization held a welcoming event for Chinese group tourists. Photo by Kang Jin-hyung aymsdream@

According to the Ministry of Health and Welfare, more than half (54.9%) of foreign medical tourists visiting Korea last year were in their 20s and 30s. The proportion of women (61.2%) was higher than that of men, and about half (49.4%) answered that their experience with K-culture influenced their use of Korean medical services. Based on this, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization plan to focus on women in their 20s and 30s from countries that are familiar with Korean culture and have good accessibility. They plan to attract inbound tourists by combining medical services related to beauty, such as skin care and plastic surgery, with tourism. Yong Hoseong, Director of Tourism Industry Policy at the Ministry of Culture, Sports and Tourism, said, "Next year, we will hold the 'K-Beauty & Medi Festa (tentative name)' for the first time and expand the target countries for overseas marketing projects from seven to twelve," adding, "We will enhance the competitiveness of 'K-Medical Tourism' with high-quality medical services and tourism content."

This content was produced with the assistance of AI translation services.