Black Yak, Conducts 'The World Is Outside the Door' BAC Challenge

Outdoor brand Black Yak announced on the 22nd that it will hold a challenge under the theme "The World is Outside the Door" on its hiking community platform, Black Yak Alpine Club (BAC).

This challenge is part of Black Yak's autumn campaign, which recently features exclusive model IU and various ambassadors showcasing their energetic outdoor lifestyles. As IU narrates in the campaign video, "Today's challenge, just get dressed and step outside," the message encourages people to head outdoors to experience nature. It was planned to support the 430,000 members who continue this challenge along with various BAC programs.

From the 23rd until December 31st, any BAC member can apply on the ‘Semunbak’ challenge page within the BAC application and participate by verifying their hikes on BAC’s representative programs, ‘Myungsan 100’ and ‘Myungsan 100+’.

Participants who complete all 10 verifications will receive a digital badge commemorating their success and a specially made BAC diary, distributed on a first-come, first-served basis. Additionally, to encourage participation and help more people experience nature by stepping outside, BAC coins that can be used like cash will be given in stages when purchasing products at Black Yak’s online and offline stores.

BAC club battles will also take place. The cumulative points of the clubs to which applicants belong will be totaled, and the top three teams will receive custom-made club T-shirts.

After the challenge ends, those who have completed all 10 verifications and have a history of purchasing Black Yak products, as well as participating clubs, will be entered into a draw for a chance to join trekking trips with YouTubers Ojibro and Bibak, and Captain Eom Hong-gil.

This content was produced with the assistance of AI translation services.