Busan Expo Final Push... Kepler Promotional Music Video Released
Busan's Past, Present, and Future Unite to Complete Busan Expo
On Air from the 20th on CJ ENM Broadcast Channels Including tvN, Mnet, OCN and Various Digital Channels
CJ ENM will release a promotional music video for the 2030 Busan World Expo (Busan Expo) on the 20th, produced in collaboration with the global girl group Kep1er. With the selection of the host city for the 2030 World Expo scheduled for the end of November, the company plans to contribute to the final push to secure the Busan Expo.
This music video is based on the concept of ‘FRESH WAVE,’ symbolizing a new wave, and conveys the theme of the Busan Expo: ‘A Great Transformation of the World, a Voyage Toward a Better Future.’ It depicts the members scattered across different spaces representing Busan’s past, present, and future coming together to complete the Busan Expo. The nine members of Kep1er are each symbolized by the nine circles in the Busan Expo logo.
Famous Busan landmarks such as Gwangandaegyo Bridge, Busan Harbor Bridge, Suyeongman Yacht Stadium, and Gamcheon Culture Village, as well as the planned venue for the Busan Expo, Bukhang Waterfront Park, serve as the backdrop to showcase various aspects of Busan. The background music is ‘We Fresh,’ the title track from Kep1er’s third mini-album ‘TROUBLESHOOTER.’ The song carries a hopeful message that no matter the difficulties, if we face challenges together without fear, we can achieve anything.
The music video will be available on CJ ENM’s broadcast channels such as tvN, Mnet, and OCN, as well as on the YouTube channels of CJ ENM and the 2030 Busan World Expo Bid Committee. It will also be screened at global offline events, including Mnet’s ‘MCOUNTDOWN IN FRANCE’ held in Paris this October.
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A CJ ENM official stated, “This video is the second promotional music video following ‘Reply 2030!’ released last January. Collaborating with the global trend girl group Kep1er, we expect to receive great support from K-pop fans worldwide.” They added, “As a leading company representing K-culture, CJ ENM will do its utmost until the very end to ensure the successful hosting of the Busan Expo.”
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