Capturing Last-Minute Chuseok Gift Demand... Lotte Department Store "Buy Today, Deliver Today"

Chuseok Gift Sets Delivered Within 3 Hours Until the 27th
Exclusive Holiday 'Immediate Delivery Service' Operated

30% of Gift Sales in Last 5 Days Over Past 5 Years
Hanwoo and Cheonggwa Sets Popular... Cooler Bag Collection Event Also Held

Lotte Department Store will operate a 'Same-Day Delivery Service' until just before the Chuseok holiday, aiming to capture last-minute gift demand.

Models are introducing the cooler bag collection event at Lotte Department Store.
[Photo by Lotte Department Store].

According to Lotte Department Store on the 20th, 30% of holiday gift set sales at Lotte Department Store over the past five years (2018?2022) were made during the last five days right before the holiday. Since online courier delivery stops accepting orders 5 to 6 days before the holiday, customers who missed the online purchase period or those who want to buy close to the holiday seem to concentrate their purchases during this period.

Lotte Department Store will operate a holiday-exclusive 'Same-Day Delivery Service' at all stores in the metropolitan area until the 27th, just before the holiday. The Same-Day Delivery Service is a special holiday delivery service by Lotte Department Store that delivers holiday gift sets purchased for 70,000 KRW or more within 3 hours on the same day to an address within a 5 km radius from the store of purchase. It was first introduced at the main store during Chuseok 2020 and has been expanded to all metropolitan area stores since Lunar New Year 2021.

The most popular gifts for the holiday-exclusive Same-Day Delivery Service are Korean beef (Hanwoo) and fresh fruit sets. Hanwoo and fresh fruit gift sets tend to be preferred for the department store’s specialized delivery service because they are bulky and heavy, and unlike general processed foods, temperature control and shape preservation are important. Representative popular sets include 'Royal Hanwoo Loin Gift', 'Royal Hanwoo Mixed Gift', and 'Prestige Apple, Pear, Shine Muscat, Apple Mango Gift'. Since this Chuseok holiday is longer, demand is also expected to increase for food and beverages suitable for the whole family to enjoy together, such as 'Jeonggawon Famous Regional Dried Persimmon Gift', 'Gyodong Hangwa Gyodongmanim', and 'B&G Thomas Baton Wine Gift'.

Meanwhile, starting from September 30, the day after Chuseok, an eco-friendly event using the gifted 'cooler bags' will be held. Cooler bags are functional bags used during delivery to maintain freshness of livestock and seafood products, but they are difficult to recycle and have become an environmental issue every holiday season. Lotte Department Store has been running an event since Chuseok 2022, the first in the industry, where customers can return gifted Lotte Department Store cooler bags and earn 5,000 L.Points per bag, up to a maximum of 50,000 points.

This Chuseok as well, from September 30 to October 22, a cooler bag collection event will be held at all Lotte Department Store branches’ promotional event halls. On October 5 and 6, staff will visit some apartment complexes directly to encourage participation in the event without having to visit the department store. Cooler bags collected during this Chuseok will be upcycled into various goods and used as customer appreciation gifts. From last Chuseok to this Lunar New Year, about 20,000 cooler bags were collected and upcycled into appreciation items such as 'cross pouches', 'card wallets', and 'picnic mats'.

This content was produced with the assistance of AI translation services.