Yeongyang-gun Appoints Lee Ha-yeon, President of Korea Kimchi Association, as Public Relations Ambassador

Yeongyang-gun, Gyeongbuk Province, appointed Lee Ha-yeon, president of the Korea Kimchi Association and a traditional food master, as an ambassador for Yeongyang-gun at Seoul Plaza on the 18th during the 15th Yeongyang Chili H.O.T Festival.

Appointed as Ambassador for Traditional Food Artisan Lee Ha-yeon.

Lee Ha-yeon, president of the Korea Kimchi Association, was designated as Traditional Food Master No. 58 for her ‘Haemul Seokbakji’ kimchi and actively promotes awareness and value of kimchi and Korean cuisine not only overseas in countries such as China and Japan but also through YouTube.

The appointment ceremony was held after filming the segment titled ‘Kimchi Masters and Chili Stories’ prior to the opening of the 15th Yeongyang Chili H.O.T Festival, and Lee Ha-yeon will engage in promotional activities for Yeongyang-gun’s local specialties and festivals for the next four years.

Lee Ha-yeon said, “Being appointed as an ambassador for Yeongyang-gun, renowned for its top-quality chili peppers nationwide, holds special meaning as the president of the Kimchi Association,” and added, “I will devote my efforts to promoting local festivals, culture, and tourism resources, as well as enhancing the county’s image and status.”

Governor Oh Do-chang stated at the appointment ceremony, “Lee Ha-yeon, as president of the Korea Kimchi Association, is the perfect person to externally promote Yeongyang chili peppers, the main seasoning ingredient of kimchi,” and said, “We look forward to active promotional activities in collaboration with Yeongyang-gun.”

This content was produced with the assistance of AI translation services.