Daesang Cheongjeongwon Introduces Three Types of Healthy Meal 'Grainbow'

New Products Reflecting Healthy Pleasure Trend with Chicken Breast, Danhobak, and Beef

Daesang Cheongjeongwon announced on the 19th that it will launch three new products under the 'Grainbow' line, reflecting the 'Healthy Pleasure' trend of enjoying health management.

Daesang Cheongjeongwon Grainbow Chicken Breast
[Photo by Daesang]

The new products include Grainbow Chicken Breast, Grainbow Pumpkin, and Grainbow Beef. Grainbow is a combination of various grains such as oats, lentils, and quinoa, along with meat and vegetables, presented in an appealing and delicious way. The name combines 'grain (GRAIN)' and 'rainbow (RAINBOW)'.

Grainbow Chicken Breast contains tender chicken breast and sweet potatoes, offering a light taste and long-lasting satiety, with added crunchy texture from various vegetables like kale, broccoli, and lotus root. Grainbow Beef blends beef with sweet potatoes, sweet corn, and cauliflower to provide a harmonious flavor. For consumers pursuing a vegan lifestyle, Grainbow Pumpkin is filled with sweet and soft pumpkin along with various vegetables such as kale and broccoli.

The Grainbow products can be prepared in just 4 minutes in the microwave for a complete meal. With a calorie count of 245 to 255 kcal, which is lower than a bowl of rice, they can be enjoyed lightly. The low-sugar design contains only about 3% of the recommended daily sugar intake, making it safe for those concerned about sugar consumption, according to the company.

The three Grainbow products from Cheongjeongwon are available for purchase on major e-commerce platforms including the official online mall Jeongwon e-Shop, Coupang, and Market Kurly.

To celebrate the launch, Cheongjeongwon will hold an exclusive special price promotion on Coupang starting at 10 a.m. on the 21st. Products normally priced at 8,960 KRW will be available for 990 KRW.

This content was produced with the assistance of AI translation services.