Hyundai Motor-Korea Transport Institute Join Hands to Promote Demand-Responsive Mobility

Hyundai Motor Company is strengthening its cooperation with the Korea Transport Institute to activate demand-responsive integrated mobility services.

On the 19th, Hyundai Motor announced that it signed a "Memorandum of Understanding (MOU) for Demand-Responsive Transport Policy Research" with the Korea Transport Institute at the Pangyo Techwon Tower located in Bundang-gu, Seongnam-si, Gyeonggi-do on the 18th. Attendees at the signing ceremony included Song Chang-hyun, President of the SDV Division at Hyundai Motor, and Oh Jae-hak, President of the Korea Transport Institute, among other officials.

This MOU is significant as it establishes a collaborative framework between Hyundai Motor, which operates the demand-responsive mobility platform "Shucle," and the Korea Transport Institute, which possesses transportation data and related research capabilities. Under this agreement, both parties plan to expand cooperation through ▲policy and model research to promote demand-responsive transport ▲data sharing to expand demand-responsive transport regionally ▲joint seminars to disseminate research results.

Hyundai Motor will provide its experience and data from operating the demand-responsive transport (DRT) service "Shucle," which is compatible with public transportation transfers. The Korea Transport Institute will establish effective demand-responsive transport models and policies based on its transportation data research technology. In particular, they aim to build an optimal system to solve regional transportation issues and explore various ways to expand demand-responsive services tailored to local conditions.

Song Chang-hyun, Head (President) of Hyundai Motor’s SDV Division, said, "This cooperation is meaningful in that it promotes policy research that will bring changes to the traditional public transportation system. The combination of Hyundai Motor’s DRT operational experience and the Korea Transport Institute’s research capabilities will serve as a catalyst to accelerate future mobility innovation."

(From left) Song Chang-hyun, Head of Hyundai Motor SDV Division (President), and Oh Jae-hak, President of Korea Transport Institute, are posing for a commemorative photo.
[Photo by Hyundai Motor]

Shucle, the first AI-based demand-responsive transport service in Korea introduced by Hyundai Motor in 2021, offers various mobility services such as shared kickboards and autonomous robo-shuttles. It was the first in Korea to apply public transportation transfer discounts to DRT services, enhancing connectivity with buses, subways, and other transit modes.

The Shucle service currently provides platform technology to a total of 124 demand-responsive buses across 16 regions, including Gyeonggi-do and Sejong City. It has accumulated 2.2 million boarding records, holding the largest operational experience in Korea.

This content was produced with the assistance of AI translation services.