"700 Million Won Worth Sold"… GS25's Chuseok Gift Set Sales Increase by 105%

GS Retail's convenience store GS25 announced on the 19th that sales of Chuseok gift sets have surged to more than double compared to last year's Chuseok sales.

GS25 analyzed sales data for 23 days from the 24th of last month to the 15th of this month, comparing it with the same period during last year's Chuseok. It was confirmed that sales of Chuseok gift sets increased by 106%. Pre-sale promotional events held until the 8th, targeting 104 types of Chuseok gift sets, saw sales soar by an astonishing 167% compared to last year's Chuseok events, driving the overall holiday performance surge. It is analyzed that due to high inflation, purchasing demand explosively concentrated on the pre-event where discounts of up to 50% or more could be enjoyed.

The product category with the highest sales growth rate was the livestock set. The best-selling product was the Two-Star Hanwoo Sirloin Pack 800g (99,000 KRW), followed by the Two-Star Hanwoo Assorted Pack 800g (99,000 KRW), and the Beef LA Galbi Set 2.3kg (69,800 KRW).

Three cost-effective lineup products will continue to be sold regularly through the ‘Uri Dongnae GS’ app even after Chuseok. As inquiries for purchases for direct consumption as well as gift purposes have surged, GS25 plans to convert the three products originally planned as Chuseok gift sets into regular order-sale items.

With the demand for unique holiday gift sets greatly expanding, gold products and travel accommodation vouchers also recorded sales beyond expectations. As of the 15th of this month, 13 types of gold products sold for a total of about 700 million KRW, and two types of travel accommodation vouchers (Saipan, Jeju) recorded sales of about 40 million KRW, contributing to the record-breaking Chuseok performance.

During the Chuseok holiday period, GS25 plans to continue the Chuseok peak season effect by offering more than 1,700 products such as alcoholic beverages, ready meals, beverages, and cookies with 1+1, 2+1, and discounted price promotions. Additionally, GS25 will actively respond to urgent holiday gift purchase demands by setting up dedicated Chuseok gift set displays in stores nationwide.

A GS25 representative said, “We expect to record record-breaking holiday gift set sales performance thanks to the Chuseok gift set composition and exceptional promotions that actively reflect customer needs,” adding, “We will make every effort to prepare stores considering the increasing diverse consumption demands during the holiday season, including returning visitors and single-person Chuseok celebrators.”

This content was produced with the assistance of AI translation services.