Support for Expanding Exports Using E-Commerce in the Martial Arts and Trade Industries

The Korea International Trade Association (KITA) announced on the 18th that it held the ‘Amazon Joint Global Market Entry Strategy Seminar’ at the Trade Tower in Samseong-dong.

This seminar, organized to expand e-commerce exports for small and medium-sized enterprises (SMEs), featured Amazon managers responsible for key markets such as North America, Europe, and Japan, who directly participated to present on ▲e-commerce trends by market ▲market entry strategies by major product categories ▲successful sales cases of SMEs.

Last year, KITA implemented the ‘Amazon Store Entry Support Program (K-ABC)’ in collaboration with Amazon Global Selling Korea. At that time, 59 companies participating in businesses such as automotive supplies achieved sales performance exceeding 20 billion KRW on Amazon.

The Korea International Trade Association held the "Amazon Joint Global Market Entry Strategy Seminar" on the 15th at the Trade Tower in Samseong-dong.

Despite the recent decline in exports, consumer goods exports such as cosmetics, clothing, and home appliances are increasing, supported by the Korean Wave (Hallyu). As Korean products entering major global online malls like Amazon increase, e-commerce exports continue to show steady growth. Accordingly, KITA plans to hold joint seminars on major market entry strategies with large regional online shopping malls such as China’s JD.com (September 19), Southeast Asia’s Shopee (October 13), Japan’s Rakuten (November 17), and China’s Alibaba (December 15) to support the trade industry in pioneering overseas markets through e-commerce.

Kim Go-hyun, Executive Director of KITA, said, “As the Hallyu wave continues, the range of Korean consumer goods that global consumers wish to purchase is expanding,” adding, “We will expand joint marketing and sales support projects in cooperation with large online malls and global B2B platforms so that our companies’ excellent products can enter the global market.”

This content was produced with the assistance of AI translation services.