HiteJinro Launches Limited Edition 'Jinro Color Edition' 3 Types
Orange, Yellow, and Light Green Color Labels
Expressing Autumn Season Atmosphere
HiteJinro announced on the 18th that it will release three limited edition 'Jinro' color editions reflecting the autumn season. The strategy is to provide a unique enjoyment to drinking occasions by offering the fun of finding Jinro in the desired color and to continuously communicate with young consumers.
![Existing Jinro and Color Edition 3 Types <br>[Photo by HiteJinro]](http://www.asiae.co.kr/news/img_view.htm?img=2023091809412179130_1694997682.jpg)
The limited edition Jinro features color labels in orange, yellow, and light green to express the seasonal feeling. The company explained that they added a toad symbol enjoying the autumn atmosphere for each color to differentiate the packaging and stimulate the sensibilities of young consumers. HiteJinro plans to operate the existing Jinro and the color editions together.
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The Jinro color editions will be sold for about a month through major restaurants, pubs, and other entertainment channels. Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, "We will continue to lead the market by communicating with consumers as a trend-leading brand."
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