Dongwon Home Food Supplies Ingredients to Poke Salad Cafe 'Slow Cali'

Annual Scale of 15 Billion KRW Across Over 110 Franchise Stores Nationwide

Dongwon Home Food announced on the 18th that it has signed a business agreement for ingredient supply with The Slow Company, which operates the Hawaiian poke salad cafe brand 'Slow Cali.'

Jung Munmok, CEO of Dongwon Home Food (fifth from the left), and Jeon Hyeonje, CEO of The Slow Company (sixth from the left), along with other company officials, are commemorating the signing of a business agreement at the Dongwon Industrial Building in Seocho-gu, Seoul.
[Photo by Dongwon Home Food]

Through this business agreement, it will supply ingredients worth 15 billion KRW annually to over 110 Slow Cali franchise stores nationwide. Dongwon Home Food purchases high-quality agricultural, livestock, and marine products from farms through various methods such as direct sourcing, fixed-price, and negotiated sales. It handles about 500 types of ingredients, ranging from sauces and dressings manufactured in-house to processed foods and non-food items.

Slow Cali is a poke salad specialty store that started in 2018 at its Yeonnam-dong flagship store and recorded 110 franchise openings nationwide within two years of its franchise business launch. It has grown rapidly as the trend of enjoying salads as meal replacements has spread recently. Its signature menu, poke, combines fresh seafood such as salmon and tuna with rice, various vegetables, and nuts, offering a well-balanced meal rich in carbohydrates, proteins, and fats, making it a satisfying dish.

Jung Moonmok, CEO of Dongwon Home Food, said, "We will continuously strive to maintain a cooperative relationship with The Slow Company for mutual growth," adding, "We will provide the best dining service by supplying fresh and safe ingredients through a systematic management system."

Jeon Hyunje, CEO of Slow Cali, stated, "Through this agreement, we will receive high-quality ingredients from Dongwon Home Food to offer healthy and safe products, establish ourselves as a K-health food brand, and grow into a brand that enhances consumers' healthy eating habits."

This content was produced with the assistance of AI translation services.