Kyowon Tour Partners with SKB to Develop 'Senior Customized Travel Products'

Development of Products Such as Filming Locations for Broadcast Programs and Movies
Joint Marketing Initiatives

Kyowon Tour announced on the 14th that it has signed a Memorandum of Understanding (MOU) with SK Broadband to develop customized travel products for seniors.

Lee Sang-gu, Head of Travel Planning Division at Kyowon Tour (left), and Lee Kang-hee, Segment Marketing Manager at SK Broadband, are posing for a commemorative photo after signing a business agreement.
[Photo by Kyowon Tour]

According to the agreement, the two companies will collaborate on developing travel products tailored for B tv senior customers, travel products introduced in broadcasting programs, travel products related to movie filming locations, and marketing of B tv senior-exclusive travel products.

Through cooperation with SK Broadband, Kyowon Tour plans to propose travel options that suit the preferences of individual senior customers and develop specialized customized products for this customer segment, offering differentiated products and services.

A representative from Kyowon Tour stated, "This agreement not only enables us to present products that meet the needs of senior customers but is also expected to serve as an opportunity to expand the senior market. We will continue to strive to provide special travel experiences to senior customers through ongoing collaboration with SK Broadband."

This content was produced with the assistance of AI translation services.