CJ CheilJedang's 'Bibigo Kim Snack' Enters Major UK Retail Channels
Asda and Ocado Join... Sold Across the UK Including Online and Offline Channels
CJ CheilJedang's ‘Bibigo Gim Snack (Seaweed Snack)’ has entered the mainstream distribution channels in the UK, marking the beginning of a full-scale approach to the local health snack market.
On the 14th, CJ CheilJedang announced that it has started selling ‘Bibigo Gim Snack’ at major UK retailers Asda and Ocado. Through this, Bibigo Gim Snack can now be found both online and offline throughout the UK. According to CJ CheilJedang, as of July this year, sales of Bibigo Gim in the European market grew by 61% compared to the same period last year.
Last October, CJ CheilJedang launched a stick-type ‘Bibigo Gim Snack’ in the UK. Designed for convenient one-bite consumption, the product was customized with flavors preferred by locals such as Sea Salt, Korean Barbecue, and Hot Chili. Additionally, reflecting European consumers' emphasis on environmental concerns, the plastic trays used for internal packaging were replaced with paper.
‘Bibigo Gim Snack’ has also been recognized for its taste and quality at the prestigious UK food and beverage awards. Participating in last month’s ‘Great Taste Awards,’ Bibigo Gim Snack received one star, which corresponds to ‘Excellent.’ The ‘Great Taste Awards’ is a globally respected accolade in the food industry, with around 15,000 products entered annually.
Gim is one of CJ CheilJedang’s strategic products (GSP) such as dumplings, chicken, P-rice, K-sauce, kimchi, gim, and rolls, which the company is focusing on to expand its global footprint. CJ CheilJedang’s strategy is to aggressively target the global health snack market with a variety of products led by ‘K-Gim’ tailored to global consumers’ tastes.
Hot Picks Today
"Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- "Not Everyone Can Afford This: Inside the World of the True Top 0.1% [Luxury World]"
- "We're Now Earning 10 Million Won a Month"... Semiconductor Boom Drives Performance Bonuses at Major Electronic Component Firms
- Experts Are Already Watching Closely..."Target Stock Price 970,000 Won" Now Only the Uptrend Remains [Weekend Money]
A CJ CheilJedang official stated, “Entering the UK mainstream market and winning the ‘Great Taste Awards’ will serve as a starting point to expand our gim business across Europe,” adding, “We will continue to introduce products reflecting each country’s food culture and consumer needs to the global market so that gim can establish itself as a representative of K-food.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
