"Golf Wear Slows Down, But LF's Confidence in First Brand Import"

Official Launch of US Random Golf Club
Pursuing Comfort That Covers Everyday Wear
Targeting 2030 Golfers... Also Considering Asian Market

"Although the golf wear market has contracted, we judged that continuous growth is sufficient, especially among passionate golfers."

On the 13th, Jang Min-jun, team leader of LF Random Golf Club (RGC), made this remark regarding the decision to import and sell a new golf wear brand at the launch commemorative pop-up store event held at Raum West in Sinsa-dong, Gangnam-gu, Seoul. Random Golf Club is a brand launched in Texas in 2017 by Eric Anders Lang, a former PGA player and golf content creator. LF chose Random Golf Club as the first imported golf wear brand to introduce.

Visitors are browsing products at the Random Golf Club pop-up store set up by LF in Raum West, Sinsa-dong, Gangnam-gu, Seoul. [Photo by LF]

Random Golf Club Launch Commemorative Pop-up Store Opening

Team leader Jang introduced, "Despite being a new brand, Random Golf Club has rapidly grown in the U.S. with designs that are not confined to conventions and can encompass everyday wear," adding, "It has a solid fan base by promoting various golf-themed content." Differentiating itself from existing golf wear brands that mainly feature bright and slim designs, it adopts a comfortable loose fit and pursues colors and designs that can be stylishly worn in daily life.

LF plans to focus on targeting young and trendy golfers in their 20s and 30s through Random Golf Club, its fourth brand following Hazzys Golf, Daks Golf, and Double Flag. This strategy aims to secure customers across a broad age range by covering Hazzys Golf, which mainly targets those in their 30s and 40s, and Daks Golf, which targets middle-aged and older customers. The main product lines of Random Golf Club, including hats, T-shirts, skirts, pants, and jumpers, are priced between 100,000 and 300,000 KRW to promote popularization.

Products are displayed at the Random Golf Club pop-up store set up by LF in Raum West, Sinsa-dong, Gangnam-gu, Seoul.
[Photo by LF]

Before the outbreak of COVID-19, the domestic golf wear market was approximately 4 trillion KRW in size, but it grew to over 6 trillion KRW as the golf population surged during the pandemic. Since then, with the transition to an endemic phase and new golfers feeling burdened by the costs of rounds, the upward trend has slowed. Team leader Jang emphasized, "Although the golf wear market is currently sluggish, competition for golf course reservations remains fierce, and the demand from those who genuinely enjoy golf is still strong," adding, "Internally, we believe it is unlikely that the market size, which expanded after COVID-19, will fall below previous levels."

LF plans to sell Random Golf Club products mainly through online channels such as the brand’s online store, LF Mall, and Musinsa. Additionally, through collaboration with Random Golf Club, they intend to expand their business into Asian markets including Vietnam, Indonesia, China, and Singapore. Team leader Jang stated, "We plan to recruit designers and merchandisers (MDs) and, in consultation with the Random Golf Club headquarters, will introduce domestically produced product lines starting next year."

This content was produced with the assistance of AI translation services.