GS25 Becomes a 'Bungse-gwon'... Launches 'Bungeoppang Delicious to the Tail'

Sales Start on the 15th

GS25 announced on the 13th that starting from the 15th, it will sell "Delicious Fish-shaped Pastry Filled to the Tail," an instant food product that faithfully reproduces the street-style Bungeoppang.

Unlike other products that only resemble Bungeoppang in appearance, the newly released Delicious Fish-shaped Pastry Filled to the Tail features a crispy exterior and a texture very similar to street-style Bungeoppang. Measuring 12 cm in width, 6 cm in height, and weighing 70 g, it is almost the same size as street Bungeoppang, and as the product name suggests, it is filled with red bean paste all the way to the tail.

The model is posing while holding freshly made Bungeoppang at a GS25 store.
[Photo by GS Retail]

GS25 expects that the launch of this new product will increase foot traffic from consumers seeking street-style Bungeoppang. According to a consumer survey conducted by GS25 in July, 44% of respondents selected Bungeoppang as the representative winter snack, 81% had experienced wanting to buy Bungeoppang but could not find a place to purchase it, and 66% expressed willingness to buy Bungeoppang even during the non-winter season.

Going forward, GS25 plans to expand the variety of products it offers and is also considering selling Bungeoppang as a year-round regular item. A GS25 representative said, "To launch instant Bungeoppang, which is considered a representative winter snack along with Hoppang and Eomuk, we traveled nationwide to find manufacturers and conducted customer surveys. GS25 will continue to strive to be a food culture platform that always discovers the foods consumers want ahead of time."

This content was produced with the assistance of AI translation services.